History
Yemeksepeti.com was founded in the year 2001 by Nevzat Aydin, Melih Odemis, Cem Nufusi and Gokhan Akan, and reached 1,000 daily orders for the first time in 2004. This number increased to 10,000 in 2008. In the same year, the company had its first round of investment and agreed to be partners with European Founders Fund.
Yemeksepeti entered the GCC region by launching out Foodonclick.com in the United Arab Emirates in 2010, starting in Dubai and expanding to Abu Dhabi and Sharjah in the same year. In the same year the company had its first expansion to foreign countries, with the izrestorana.co name in Russia. In 2013 the company expanded to Qatar, Saudi Arabia, Oman and Lebanon with the Foodonclick.com name. In the same year Yemeksepeti expanded to Southeast Europe (Greece). Before the acquisition by Delivery Hero in 2015, Yemeksepeti was active in ten countries including the UAE, Saudi Arabia, Lebanon, Oman, Qatar, Jordan, Greece, Bulgaria and Romania.[6][7]
In 2012, Yemeksepeti announced a US$44 million investment led by global growth investor General Atlantic (GA), which acquired a minority stake in the company.[8] Yemeksepeti represented GA's first investment in Turkey. Yemeksepeti increased the daily number of orders to 50,000 the same year.[9]
In May 2015, Yemeksepeti was acquired by the German-based Delivery Hero. It is the biggest internet acquisition of the Region.[10][11]
As of 2020, Yemeksepeti gained 5 million new members and the number of members exceeded 20 million.[12] Nevzat Aydın, one of the founders of Yemeksepeti, handed over the CEO position of the company to Mert Baki on November 1, 2021.[13]
Yemeksepeti currently serves in 81 provinces of Turkey.[14]
