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YT Industries

YT Industries is a German mountain bike manufacturer. Founded in 2006, the company operates in a direct-to-consumer model. YT also has showrooms at their headquarters in Hausen, Germany, and "YT Mills" in San Clemente, California; Guildford, Surrey, England; and Bentonville, Arkansas.[2][3] With its origins in dirt jumping and freeriding, YT has expanded its lineup to include all forms of mountain biking and gravel biking.

History

YT Industries traces its roots to a marketing company founded in 2006 by Markus Flossman called Sponsoree Deutschland.[1] Flossman and Stefan Willared built and sold their first bike, a dirt jumper, under the Sponsoree name in 2008, and in 2011 the company was renamed YT (Young Talent) Industries.[4]

YT soon moved into mountain bikes, producing the downhill Tues, Wicked enduro bike, and the park-oriented Norton. In 2014, they launched their first carbon fiber bike, the Capra enduro bike.[5] YT expanded their linup with the all-mountain Jeffsy in 2017,[6] the Decoy e-bike in 2019,[7] the Izzo trail bike in 2020,[8] and the Szepter gravel bike in 2022.[9]

In 2021, private equity firm Ardian acquired a majority stake in the company.[10]

Model range

  • Dirtlove: Dirt Jumper
  • Tues: Downhill 200mm travel
  • Capra: Enduro 170/170mm travel
  • Jeffsy: All - mountain 150mm/145
  • Izzo: Trail 130mm
  • Szepter: Gravel 40mm
  • Decoy: enduro/all mountain e-bike

Racing

YT began sponsoring a professional race team, the YT Mob, in 2012 with freerider Andreu Lacondeguy. Cameron Zink joined the squad in 2014; that year, Lacondeguy and Zink finished first and second at Red Bull Rampage.[11] Aaron Gwin won the 2016 & 2017 downhill UCI Mountain Bike World Cup while a member of the YT Mob.[12]

External links

References

  1. YT Industries GmbH, Hausen, Germany North Data, retrieved 15 July 2023^
  2. The YT Mill YT-Industries, retrieved 15 July 2023^
  3. Joe Jacobs. YT Industries Experience Center coming to Bentonville Arkansas Outside, 25 May 2023, retrieved 15 July 2023^
  4. Matt Wragg. From the Top: Stefan Willared Pinkbike, Outside, Inc., 8 February 2016, retrieved 15 July 2023^
  5. Growing Up - A Visit with YT Industries Vital MTB, 1 October 2015, retrieved 15 July 2023^
  6. Mike Kazimer. YT Jeffsy CF Comp 1 - Review Pinkbike, Outside, Inc., 16 January 2017, retrieved 15 July 2023^
  7. Dan Roe. Bludgeon the Mountain on YT Industries’ New Enduro e-MTB Bicycling, 28 March 2019, retrieved 15 July 2023^
  8. Jeff Barber. The YT Izzo Touches Down on Endurance Island Singletracks, 5 November 2020, retrieved 15 July 2023^
  9. Simon Kohler. New YT Industries SZEPTER CORE 4 2023 first ride review Gran Fondo, 3 November 2022, retrieved 15 July 2023^
  10. Alicia Leggett. YT Industries Acquired By Private Equity Group Ardian Pinkbike, Outside, Inc., 3 August 2021, retrieved 15 July 2023^
  11. Red Bull Rampage - YT To Sponsor For First Time in 2015 Vital MTB, 8 October 2015, retrieved 15 July 2023^
  12. Terry McKall. Aaron Gwin off YT for 2019 World Cup season Canadian Cycling Magazine, Gripped Publishing Inc., 21 December 2018, retrieved 15 July 2023^