YMI Jeans is an American company which manufactures denim jeans. The company is based in Los Angeles, and was founded in 2000 by David Vered, Michael Godigian and Moshe Zaga.[1]
In 2010, the company inaugurated its new headquarters and distribution center in Los Angeles.[2] In 2012, YMI began manufacturing levanta cola jeans, which enhance the buttocks. These are designed for Latina women, and are promoted with the slogan "Wanna Betta Butt?"[3] YMI also makes "Hyper Flex" jeans, "made out of high-stretch fabric for the athleisure market."[4] In 2016, YMI Jeans launched the WannaBettaShape to shape the waist and stomach.[5] In 2022, Hocus Pocus 2's Juju Brenner became the brand's new ambassador.[6]
References
- About Us YMI, retrieved 14 September 2015^
- YMI Opens New Distribution Center, Headquarters www.apparelnews.net, 22 October 2010, retrieved 2024-02-13^
- Leslie Berestein Rojas. Booty-lifting 'levanta cola' jeans go mainstream KPCC, 21 March 2016, retrieved 12 June 2016^
- Andrew Asch, Deborah Belgum. Majors Market Buzzing California Apparel News, 7 April 2016, retrieved 12 June 2016^
- Olga Grigoryants. Rear-Shaping Jeans Maker to Butt Into New Line Los Angeles Business Journal, 2016-04-08, retrieved 2024-02-13^
- Andre Claudio. YMI Jeans Teams with 'Hocus Pocus 2' Actress Juju Brener Sourcing Journal, 2022-08-18, retrieved 2024-02-13^