YH Entertainment, formerly known as Yuehua Entertainment , is a privately held Chinese multinational entertainment group and talent agency based in Beijing.[1] The company was founded in June 2009 by former Huayi Brothers employee Du Hua. Yuehua is involved in television production and distribution, movie production, artist management and training, music and music video production, public relations, and entertainment marketing.[2] Yuehua Entertainment had partnerships with the South Korean companies Pledis Entertainment,[3] Starship Entertainment,[4] and SM Entertainment.[5]