YH Entertainment, formerly known as Yuehua Entertainment , is a privately held Chinese multinational entertainment group and talent agency based in Beijing.[1] The company was founded in June 2009 by former Huayi Brothers employee Du Hua. Yuehua is involved in television production and distribution, movie production, artist management and training, music and music video production, public relations, and entertainment marketing.[2] Yuehua Entertainment had partnerships with the South Korean companies Pledis Entertainment,[3] Starship Entertainment,[4] and SM Entertainment.[5] It received criticism of unfair treatment to the artists [6]
Yuehua Entertainment received series-B financing from Gravity Media and CMC Capital in August 2014.[7] CMC Capital invested US$49 million into the group and became its strategic shareholder at the completion of financing.[8] In 2014, Yuehua Entertainment established a Korean branch located in Gangnam-gu, Seoul, South Korea.[9] Yuehua announced plans for further expansion of their Korean branch operations beginning in February 2016.[10] In 2019, Yuehua Entertainment's Korean branch moved to a new building.[11] On November 17, 2025, Yuehua Entertainment was rebranded to YH Entertainment.[12]
China
Groups
VTuber groups
- A-SOUL[15]
- EOE
Bands
- NEVERLAND
Soloists
- Han Geng[16]
- Zhou Yixuan (Uniq)
- Li Wenhan (Uniq)
- Ivy
- Cheng Xiao
- Wu Xuanyi
- Meng Meiqi
- Zhu Zhengting (Next)
- Bi Wenjun (Next)
- Huang Xin Chun (Next)
- Justin Huang (Next)
- Elvis Wang
- Hu Chunyang
- Chen Xinwei
- Tang Jiu Zhou
- Wang Yiren
Actors/Actresses
- Han Geng
- Ao Quan
- Li Wenhan
- Zhang Junyi
- Liu Guanyi
- Zhu Zhengting
- Zhou Yixuan
- Bi Wenjun
- Wu Xuanyi
- Xu Ya Ting
- Meng Meiqi
- Cheng Xiao
- Hu Chunyang
- Huang Zheng
- Zhang Zi Jian
- Chen Xinwei
- Zhang Hao Lian
- Zhang Jing Yun
Drama/Film Directors
- Jang Tae-yoo (Chinese market only)
Notable trainees
- YHBOYS
- Ollie (Loong9)
South Korea
Groups
Soloists
- Choi Ye-na
Actors
- Lee Do-hyun
- Kim Sung-joo (Uniq)
- Hwang Hyun-joo
- Park Cheon
Model
- Hwang Hyun-joo
Notable trainees
North America
Soloists
- Emma Louise
Former artists
External links
References
- YH Entertainment PrivCo, retrieved 17 October 2014^
- About Us Yuehua Entertainment, retrieved 17 October 2014^
- Pledis Embarks on Entering Chinese Market with YUEHUA BNT International, retrieved 17 March 2016^
- Starship Entertainment forms a strategic partnership with China's Yuehua Entertainment Yahoo Celebrity, 7 April 2015, retrieved 17 March 2016^
- Korean Entertainment Thrives On Beneficial But Tense Relationship With Chinese Investments Forbes, retrieved 27 February 2018^
- https://www.sina.cn/news/detail/5234314690167371.html^
- Wiki Su. CMC Capital Invests $49M Series B In Yuehua Entertainment China Money Network, 7 August 2014, retrieved 17 October 2014^
- Winnie Liu. CMC leads $49m round for China entertainment firm Yuehua Asian Venture Capital Journal, 7 August 2014, retrieved 18 October 2014^
- China's leading entertainment agency to enter Korean market Yonhap News, retrieved 17 March 2016^
- 乐华娱乐正式进军韩国娱乐市场 Sina Finance, retrieved 17 March 2016^
- 회사 이전으로 인하여 서포트 및 팬레터 발송 주소 변경 공지 드립니다 17 December 2019^
- Yuehua Entertainment announces name change^
- 乐华娱乐再推新女团组合 定名: NAME BBT News, retrieved 2 December 2021^
- Soo-jin Lee. https://isplus.com/article/view/isp202603180029 Ilgan Sports, March 18, 2026, retrieved March 18, 2026^
- 乐华推首个虚拟女团A-SOUL: 偶像经纪公司布局虚拟偶像的时机到了吗? 36Kr, 3 December 2020, retrieved 15 July 2021^
- 韩庚与老东家和解 Ifeng Finance, retrieved 17 October 2014^
- [단독]최예나, 솔로 데뷔 내년 상반기로..위에화, 형섭·의웅 新보이그룹 템페스트 하반기 론칭 Naver, October 4, 2021, retrieved October 4, 2021^
- Ji-hee Yoo. '보이즈 플래닛' 1위 장하오...성한빈·석매튜·리키 등 데뷔 확정 [종합] Ilgan Sports, April 21, 2023, retrieved April 21, 2023^
- Soo-In Park. 젤리피쉬 7인조 블릿→이븐 팀명 변경 "단어에 숨겨진 부정적 의미 발견" Daum, August 8, 2023, retrieved September 17, 2023^
- 2020乐华七子来啦_偶像_实力_形式 yule.sohu.com, retrieved 2022-11-20^
- Jong-min Park. 우즈, 이담 엔터와 전속계약...아이유·신세경과 한 식구 Newswn, October 25, 2022, retrieved October 25, 2022^
- Sang-hoo Park. [단독]우주소녀, 루다·다원·중국 멤버 3인 제외 8명 재계약 JTBC, March 3, 2023, retrieved March 3, 2023^
- Hee-yeon Jung. https://m.entertain.naver.com/article/382/0001143849 Sports Dong-a, August 11, 2024, retrieved August 11, 2024^
- Ji-won Jeong. 에버글로우, 위에화 떠난다 "전속계약 종료"…데뷔 6년만(공식) Joy News 24, May 14, 2025^