Woolite is an American brand of laundry detergent and cleaning products introduced in 1951.[1] The English-Dutch company Reckitt Benckiser acquired the Woolite brand in 1991 when it bought Boyle-Midway from American Home Products / Wyeth. The company manufactures laundry accessories, among other consumer goods.
Bissell Inc., under license from Reckitt Benckiser, manufactures Woolite carpet cleaner, which Bissell bought from Playtex in 2004.[2][3]
External links
References
- About Woolite, retrieved December 17, 2025^
- COMPANY NEWS; PLAYTEX SELLS WOOLITE TO BISSELL FOR $62 MILLION (Published 2004) September 28, 2004, retrieved September 23, 2025^
- Bissell to buy Woolite Rug and Upholstery business from Playtex www.floortrendsmag.com, retrieved September 23, 2025^