Nestlé Wonka Bars
Manufactured by Nestlé and sold under their Willy Wonka Candy Company brand, Wonka Bars sold in the United States until January 2010. Wonka Bars consisted of small graham cracker pieces dipped in milk chocolate. Chicago's Breaker Confections launched the brand in 1976, and Nestle purchased in 1988. Other bars produced included Wonka Xploder, Wonkalate and Wonka Biscuits.
To promote the 2005 film Charlie and the Chocolate Factory, five different Wonka products were each packaged with a Golden Ticket, as in the novel and films. Each Golden Ticket awarded a different prize to its finder; the one in the Wonka bar awarded $10,000 cash.
A Nestlé factory in Europe began producing Wonka Bars in the flavors and wrappers depicted in the 2005 film: Whipple-Scrumptious Fudgemallow Delight, Nutty Crunch Surprise and Triple Dazzle Caramel.
Nestlé Japan also released some Wonka Bars, in two flavours, Whipple Scrumptious Caramel Delight and Mysterious Spit-Spat Bar. These bars feature a wrapper done in the same style as the bars that appear in the Tim Burton film adaptation. More flavors appeared, including Piritto Natty Bur, Edible Garden, Eureka Moment, Happy Go Lucky, and Making WoW! Nestlé Japan also released a toy truck containing these bars. However, they have since been discontinued after the sale to Ferrero.
In March 2010, Nestlé USA introduced a new line of chocolate bars named "Wonka Exceptionals", consisting of three varieties. The Wonka Scrumdiddlyumptious Chocolate Bar consists of bits of toffee, cookie and peanuts in milk chocolate. The Wonka Chocolate Waterfall Bar contains white chocolate swirled with milk chocolate, and the Wonka Domed Dark Chocolate Bar is made of dark chocolate topped with milk chocolate medallions. Wonka launched the product line with an in-package Golden Ticket sweepstakes. Ten Golden Tickets could be found in bars and bags of Wonka Exceptionals chocolates, and each ticket was worth a grand prize of a trip around the world. Recent new additions to the Wonka Exceptionals include Wonka Triple Dazzle Caramel, which consists of milk chocolate filled with caramel and a dash of sea salt, and Wonka Fantabulous Fudge, which consists of chocolate fudge in milk chocolate. They were discontinued in 2012.
On 9 August 2013, Nestle UK announced that the Wonka Bar was to return to the UK[2], after having not been sold since 2005. The new Wonka Bars are available in small individual bars and 100g big block bars. There are currently three flavours, Millionaire's Shortbread, Crème Brûlée and Chocolate Nice Cream.[2] Crème Brûlée is not available in small bars and is only available in big block bars. The small individual bars went on sale on 16 September 2013 and the big block bars went on sale in October that year. They never sold in the United States, and were discontinued in 2014 due to falling sales.
In late 2013, Nestlé Australia and New Zealand introduced new additions to the Wonka Bar Line, 170g Big Blocks Bars which were released in four flavours, Wonka Triple Chocolate Whipple Bar, Nutty Crunchilicious, Caramel Hat Trick and Chocolate Tales Bar. More additions included Cookie Creamery, and Mudpuff Caramel Stuff, also released in smaller sizes. These also got discontinued later.
