Wipro Enterprises Private Limited is an Indian multinational company primarily operating in the fast-moving consumer goods (FMCG), lighting, hydraulic cylinders, industrial automation, 3D printing, aerospace component manufacturing, and industrial water treatment sectors. The company is predominantly owned by Azim Premji, his associates, and charitable trusts linked to the Premji family.[4] It was established in 2013 after the demerger of the non-IT business divisions of Wipro Limited.[5]
Subsidiaries
The company has two major verticals
Wipro Consumer Care and Lighting (WCCLG)
Wipro Consumer Care and Lighting (WCCLG) operates in the fast-moving consumer goods (FMCG) and Lighting sector. It focuses on personal care, home care, lighting, and seating products. Founded in 1945 as Western India Vegetable Products Limited,[6] the company initially produced vegetable oil under the brand "Sunflower Vanaspati" and later expanded into laundry bars with the "787" brand. Over time, it diversified into personal care offerings, including toilet soap brands such as Santoor, Chandrika, Aramusk, and Yardley[7][8] Its home care portfolio includes Wipro Safewash, Softouch, Maxkleen, and Giffy.[9]
Notably, Santoor ranks among the top-selling soap brands in South India.[10][11][7]
Wipro Lighting was established in 1992, the company designs and manufactures lighting solutions for commercial, institutional, industrial, and outdoor applications. Wipro Lighting offers a wide range of products, including LED luminaires, smart lighting systems, and energy-efficient solutions, and has been recognized for its focus on innovation, sustainability, and workplace lighting design.[12][13]
In 2023, WCCLG achieved a revenue milestone of inr 100000000000.[14]
Acquisitions
- 2003: Acquired the Glucovita brand from Hindustan Lever (now Hindustan Unilever).[15]
- 2004: Purchased Chandrika soap brand.[16]
- 2006: Acquired Northwest Switches for ₹102.2 crore.[17]
- 2007: Bought Singapore-based Unza Holdings for ₹1,010 crore.[18]
- 2009: Acquired the India and Middle East business of Yardley (undisclosed sum).[19]
- 2011: Acquired Aramusk [20] and the global business of Yardley.[21]
- 2013: Purchased Singapore's L D Waxsons for ₹790 crore.[22]
- 2016: Acquired China's Zhongshan Ma Er.[23]
- 2019: Took over Splash Corporation (Philippines)[24][25] and Canway Corporation (South Africa).[26]
- 2022: Acquired Nirapara, a Kerala-based spices brand.[27]
Wipro Consumer Care Ventures
In September 2019, WCCLG launched Wipro Consumer Care Ventures, a corporate venture capital arm to invest in startups across India and Southeast Asia.[28] By 2022, the fund had invested in seven Indian companies, including direct-to-consumer (D2C) brands.[29] In March 2022, it expanded its portfolio by investing in a Singapore-based venture capital fund.[30]
Acquisitions
- 2003: Acquired the Glucovita brand from Hindustan Lever (now Hindustan Unilever).[15]
- 2004: Purchased Chandrika soap brand.[16]
- 2006: Acquired Northwest Switches for ₹102.2 crore.[17]
- 2007: Bought Singapore-based Unza Holdings for ₹1,010 crore.[18]
- 2009: Acquired the India and Middle East business of Yardley (undisclosed sum).[19]
- 2011: Acquired Aramusk [20] and the global business of Yardley.[21]
- 2013: Purchased Singapore's L D Waxsons for ₹790 crore.[22]
- 2016: Acquired China's Zhongshan Ma Er.[23]
- 2019: Took over Splash Corporation (Philippines)[24][25] and Canway Corporation (South Africa).[26]
- 2022: Acquired Nirapara, a Kerala-based spices brand.[27]
Wipro Consumer Care Ventures
In September 2019, WCCLG launched Wipro Consumer Care Ventures, a corporate venture capital arm to invest in startups across India and Southeast Asia.[28] By 2022, the fund had invested in seven Indian companies, including direct-to-consumer (D2C) brands.[29] In March 2022, it expanded its portfolio by investing in a Singapore-based venture capital fund.[30]
Wipro Infrastructure Engineering (WIN)
Wipro Infrastructure Engineering (WIN) specializes in the field of industrial engineering & manufacturing, it has expertise in hydraulics, aeronautics, water treatment, automation solutions and 3D printing. It has been involved in the manufacturing of hydraulic cylinders, truck cylinders, aerospace parts and related components since its establishment in 1976 as part of Wipro Limited.[31] It supplies these industrial components to global original equipment manufacturers (OEMs).[32]
In 2011, it formed a joint venture with Kawasaki Precision Machinery (India) Pvt. Ltd. to produce hydraulic pumps for excavators.[33][34] In 2017, it partnered with Israel Aerospace Industries (IAI) to manufacture composite aerostructure parts and assemblies.[35] In 2018, it launched the Industrial Automation vertical as a new business segment.
Wipro 3D, a subsidiary under WIN, provides metal additive manufacturing and 3D printing services.[36]
In 2021, the company inaugurated a new aerospace manufacturing facility in Bengaluru, Karnataka.[37]
In 2025, the company announced the launch of a new business division - Wipro Electronic Materials, dedicated to manufacturing Copper Clad Laminate (CCL) for Printed Circuit Boards (PCBs). A new manufacturing facility would be established to produce over 6 million sheets of Cooper clad laminates and corresponding pre-impregnated materials.[38]
Acquisitions
- 2006: Acquired Sweden-based Hydrauto Group AB for ₹142.6 crore.[39]
- 2011: Purchased Brazil-based hydraulic cylinder manufacturer RKM Equipamentos Hidráulicos.[40]
- 2013: Acquired Romania's SC Hervil SA, a manufacturer of hydraulic cylinders.[41]
- 2016: Took over Israel-based Gijon HR to expand its aerospace portfolio.[42]
- 2019: Acquired Incite Cam's automation business.[43]
- 2020: Purchased Pune-based industrial automation company Precision Automation and Robotics India (PARI).[44]
Acquisitions
- 2006: Acquired Sweden-based Hydrauto Group AB for ₹142.6 crore.[39]
- 2011: Purchased Brazil-based hydraulic cylinder manufacturer RKM Equipamentos Hidráulicos.[40]
- 2013: Acquired Romania's SC Hervil SA, a manufacturer of hydraulic cylinders.[41]
- 2016: Took over Israel-based Gijon HR to expand its aerospace portfolio.[42]
- 2019: Acquired Incite Cam's automation business.[43]
- 2020: Purchased Pune-based industrial automation company Precision Automation and Robotics India (PARI).[44]
Social initiatives
Wipro Enterprises, along with Wipro Limited and the Azim Premji Foundation, pledged ₹1,125 crore in 2020 to address the COVID-19 pandemic, supporting healthcare infrastructure, migrant workers, and vaccination efforts.[45]
The Santoor Scholarship Programme, initiated by Wipro Enterprises, focuses on education for underprivileged girls in the states of Karnataka, Telangana, and Andhra Pradesh.[46]
Wipro Cares, the corporate social responsibility (CSR) arm of Wipro Enterprises, works in areas such as education, primary healthcare, environmental sustainability, and disaster rehabilitation.[47][48]
References
- Sapna Agarwal. Wipro Consumer Care scouts for acquisitions in developing countries 19 April 2018^
- Samreen Ahmad. This is how Wipro looks to 'WIN' the automation solutions race 13 December 2018^
- Wipro Enterprises (P) Limited CARE Ratings, retrieved 3 July 2025^
- Annual Report 2019-20 Wipro Enterprises, 30 April 2020^
- Wipro falls 12% as stock adjusts to demerger The Hindu, 12 April 2013, retrieved 22 June 2019^
- Anindita Mitra. The Story of Wipro A journey from 1945 Westland Business, 2021^
- Yardley's proof of Wipro's FMCG focus The Economic Times, retrieved 17 July 2012^
- Wipro Consumer Care & Lighting to launch Glucose tablets The Economic Times, retrieved 17 July 2012^
- Podcast | Digging Deep - Giving and growing: The story of Wipro & Azim Premji Moneycontrol^
- Wipro's Santoor is largest soap brand in South India The Economic Times, retrieved 17 July 2012^
- Wipro FMCG arm reports 26% rise in revenues on strong demand The Financial Express, 21 January 2012, retrieved 17 July 2012^
- Company Overview of Wipro Consumer Care and Lighting Ltd. Bloomberg BusinessWeek, retrieved 17 July 2012^
- Wipro aims to be among top three companies in lighting industry by FY25-end Economic Times, 13 September 2023^
- Wipro Consumer Care and Lighting FY23 sales cross Rs 10,000 crore Business Standard, retrieved 18 July 2024^
- Wipro signs deal to buy Glucovita from HLL The Economic Times, retrieved 2022-06-07^
- Wipro buys lease rights of Chandrika soap Business Standard, retrieved 30 January 2022^
- Wipro acquires North Switches for Rs 102 cr The Economic Times, 6 May 2006^
- Sagar Malviya. Wipro taps Unza to build product line 23 April 2008^
- Wipro buys Yardley's EU biz - Times of India The Times of India, 25 July 2012^
- Wipro buys Aramusk, Moloy from VVF The Economic Times, 6 June 2011^
- Wipro buys Yardley's EU biz - Times of India The Times of India, Jul 25, 2012, retrieved 2022-06-07^
- Wipro to acquire Singapore's LD Waxson Group for $144 million NDTV.com, 8 December 2012, retrieved 2022-06-07^
- Wipro Consumer Care To Buy Chinese FMCG Firm Zhongshan Ma Er Daily Products - Forbes India Forbes India, retrieved 2022-06-07^
- Anil Urs. Wipro Consumer Care acquires Splash Corp of the Philippines www.thehindubusinessline.com, 2019-04-29, retrieved 2022-06-07^
- Ralf Rivas. Indian company Wipro acquires beauty products maker Splash rappler.com, April 29, 2019, retrieved August 9, 2022^
- Ayushman Baruah. Wipro Consumer buys South Africa's Canway mint, 2019-12-03, retrieved 2022-06-07^
- Wipro buys Kerala-based food brand Nirapara The Times of India, 20 December 2022, retrieved 18 July 2024^
- Ayushman Baruah. Wipro Consumer Care and Lighting sets up venture fund to invest in startups Mint, retrieved 19 September 2019^
- BL Bengaluru Bureau. Wipro Consumer Care–Ventures invests in Singapore-based VC fund www.thehindubusinessline.com, 29 March 2022, retrieved 2022-06-07^
- Bangalore Bureau. "Wipro Consumer Care–Ventures invests in Singapore-based VC fund" The Hindu Business Line, March 29, 2022, retrieved March 29, 2022^
- Akanksha Prasad. Wipro Infrastructure Engineering seeks to double market share The Economic Times, 27 November 2012^
- ANI Correspondent. BEML and Wipro Infrastructure Engineering in strategic partnership ANI News^
- Wipro, Kawasaki in pact to set up facility for hydraulic pumps The Economic Times, 6 December 2011^
- Azim Premji unveils Wipro-Kawasaki plant near Bengaluru The News Minute, 2019-02-18, retrieved 2022-06-07^
- SHILPA PATANKAR. Wipro Infra, Israel Aerospace tie up for manufacturing facility in Bengaluru - Times of India The Times of India, Jul 5, 2017, retrieved 2022-06-07^
- Wipro unveils new solutions centre for metal 3D printing The New Indian Express, 29 March 2018^
- ET Bureau. Wipro Aerospace sets up new plant in Aerospace SEZ near BIAL The Economic Times, October 25, 2021, retrieved October 25, 2021^
- Wipro to set up Rs 500 crore facility in Karnataka for printed circuit board materials The Economic Times, retrieved July 28, 2025^
- Wipro buys Sweden's Hydrauto for $31m The Economic Times, 29 September 2006^
- Wipro acquires majority stake in Brazil-based manufacturer The Economic Times, retrieved 2022-06-07^
- Gigantul indian Wipro produce la Vâlcea cilindri hidraulici pentru industria auto ZF.ro^
- Wipro Infrastructure to acquire Israel's H R Givon The Economic Times, August 1, 2016, retrieved August 1, 2016^
- Staff Writer. Wipro Infrastructure Engineering buys Incite Cam Centre's Automation Business mint, 2019-04-02, retrieved 2022-06-07^
- Wipro The Economic Times, retrieved 2022-06-07^
- Azim Premji Foundation, Wipro commit ₹1,125 crore to tackle coronavirus crisis mint, 2020-04-01, retrieved 2022-06-07^
- Santoor Scholarship programme to offer scholarship to poor girls of Andhra, Telangana, Karnataka India Today^
- Wipro Techies Participate In Marathon Run Across 125 Cities, 34 Countries NDTV.com^
- Staff Reporter. Wipro announces Santoor scholarship for girl students in Karnataka The Hindu, 29 July 2016^