Wimm Bill Dann Foods is one of Europe's largest dairy products companies. WBD produces yogurt, milk, flavored milk, fruit juices, and other soft drinks. It holds a 34% share in all dairy products in Russia, and a 20% share of the fruit drink market.
Wimm Bill Dann has 30 production sites in 16 cities. The "About our Company" page on the website describes the company's close ties to Russia's cattle and dairy farms. The company's management is both Russian and non-Russian. According to former Plant Manager Vladimir Tambov, the mascot is a mouse.[2]
History
The company was established in 1992 by Sergei Plastinin (the father of fashion designer Kira Plastinina) and Mikhail Dubinin. The business began with a leased juice bottling line and a loan of US$ 50.000.[3] Plastinin and Dubinin invited David Iakobachvili. Together with other partners, they leased a juice bottling line at the Lianozovsky Dairy Plant.[4]