Wills Navy Cut is an Indian cigarette brand owned and produced by ITC Limited. Initially launched as Wills Filter, it was among the first Indian cigarettes to feature a filter.[1] Over the years, the brand has undergone various changes in its marketing and packaging.
History
Wills Navy Cut was originally manufactured by W.D. & H.O. Wills in the United Kingdom, being one of the most notable products of the company in Britain.[2] In 1910, ITC Limited (then called "Imperial Tobacco Company of India Limited") commenced its operations in Kolkata. ITC started manufacturing cigarettes.
Wills Navy Cut Filter Tipped was launched in July 1963 in India at the price of 10 Indian Annas for a packet of 10 cigarettes. The company decided to market the filter as a product that enhanced the taste they were accustomed to, since many Indians at the time, were used to traditional unfiltered cigarettes.[3]