Career
Redd began his career in college, when he invested in a pinball machine in a small eatery in Mississippi.[3] He subsequently founded Northwestern Music Co., and he distributed Wurlitzer jukeboxes in Sterling, Illinois, and Dixon, Illinois, with his brother-in-law.[3][6] He subsequently became a distributor for Bally Manufacturing in Boston, Massachusetts.[4] In 1967, he moved on to the Reno, Nevada, market.[3] Redd founded a subsidiary, Bally Distribution Co.,[3][7] and he distributed jukeboxes in Carson City, Nevada, and Las Vegas.[4] He also acquired the rights to video poker.[6] In 1975, he founded Sircoma,[7] later known as the International Game Technology, a slot machine manufacturer and distributor based in Reno, Nevada.[3] He sold it to Gtech in 1986, and he served on its board of directors until 1991.[3]
Redd developed Pride of Mississippi, a gaming boat off the coast of Mississippi on the Gulf of Mexico,[4] but it went bankrupt and he lost US$20 million in it.[3] He was the owner of Oasis, a hotel and casino in Mesquite, Nevada, from 1976 to 2001.[6] He sold it for US$31 million.[3] Meanwhile, he founded the Mesquite Vistas Land Development Co. and the Oasis Golf Course.[4]
Redd was inducted into the Gaming Hall of Fame in 1991,[6][8] and the Nevada Business Hall of Fame in 2002.[9]