William H. Rorer, Inc was an American multinational pharmaceutical company headquartered in Fort Washington, Pennsylvania. It was founded in 1910 by William H. Rorer, a Pennsylvania pharmacist.[1] The business operated as a small concern, primarily selling pain relievers manufactured elsewhere. It wasn't until after World War II that the company's fortunes forever changed with the introduction of Maalox which would become the world's best selling antacid.[2]
History
William H. Rorer founded William H. Rorer, Inc. in 1910 while working as a pharmacist in Pennsylvania. The business remained small, primarily selling pain relievers until 1949 when it introduced Maalox. Maalox was developed in collaboration between William H. Rorer, Inc. and a medical doctor and researcher specializing in gastrointestinal issues, Alison Howe Price from Philadelphia.[3] The collaboration came about after World War II when Claude Newhart, a salesman and pharmacist for the company had an idea that he thought might change the company's fortunes.