Wilier Triestina is an Italian manufacturer of racing bicycles, founded in 1906 by Pietro Dal Molin in Bassano del Grappa, Italy. They are now based in Rossano Veneto, Italy.
History
Wilier Triestina started in a modest workshop on the banks of the river Brenta in San Fortunato by Pietro Dal Molin from Bassano del Grappa, Italy, in the summer of 1906.[1]
The company name originated as an acronym for the phrase “W l’Italia liberata e redenta”, where the W is an abbreviation for "Viva!"[2] (Long live Italy, liberated and redeemed).[3] Triestina comes from the name of the city of Trieste. When Wilier was founded, Trieste was not part of Italy; the name 'Wilier Triestina' reflected a patriotic desire for it to be rejoined.[4][5]