Wicked Good Cupcakes is a Boston-based cupcake bakery that sells cupcakes in jars both in-store and online.
History
Wicked Good Cupcakes was formed by mother and daughter Tracey Noonan and Danielle Desroches.[1] After taking a cake decorating class, they began posting photos of their baking online.[1] Friends and family requested the product and Noonan and Descroches put the cupcakes in a jar in order to ship them. The company opened a store in 2011 in Cohasset.[1]
In 2011, someone with a Wicked Good Cupcake was stopped by the TSA in Boston.[2] The cupcake was confiscated due to the icing being considered more than the 3-ounce limit for liquids. The incident sparked an increase in sales and publicity for the company.[2]
Wicked Good Cupcakes appeared on Season 4 of Shark Tank where it received an investment from Kevin O'Leary of $75,000 in exchange for royalties. O'Leary received $1 for every cupcake sold until his investment was repaid, and then $0.45 for every cupcake thereafter.[3]
In 2021, Wicked Good Cupcakes was purchased by the Hickory Farms family of gourmet food gifts.
External links
References
- David L. Harris. A year after 'Shark Tank' appearance, Wicked Good Cupcakes baking in success Boston Business Journal, 25 March 2014, retrieved 27 January 2018^
- 'Wicked' Cupcake Flies High After TSA Seizure Fox News, 12 January 2012, retrieved 27 January 2018^
- Richard Feloni. The 15 biggest 'Shark Tank' success stories of all time Business Insider, 15 December 2015, retrieved 27 January 2018^