Whopperito

The Whopperito is a Burger King menu item that was introduced in 2016. It consists of most of the ingredients of the Whopper wrapped inside a tortilla. Instead of ketchup, mayonnaise, or mustard, the Whopperito contains queso sauce.[1] Burger King originally introduced it only at several of their Pennsylvania locations in June; on August 15, they began selling it nationwide.[2] Leslie Patton of Bloomberg News speculated that the Whopperito represented an attempt by Burger King to compete with Chipotle Mexican Grill.[3] In a statement, Burger King said that they decided to introduce it nationally after testing the item at local franchises "sparked widespread demand from guests" on social media.[4] Alex Macedo, the president of Burger King North America, said of the item, "It’s just to get peoples' attention to come in to the restaurants," adding that limited-time menu items like the Whopperito are not just important to boost sales, but "also important for keeping the brand relevant."[5]

Reception

It has been met with largely positive reception: Ryan Bort of Newsweek wrote that it was "as good as it looks,"[1] and Michael Walsh of Nerdist Industries recommended that customers who were considering buying it "Do the Whopperito".[6] Vice's Nick Gazin gave it a "C" grade, writing, "After my first bite, I was a little surprised, because it tasted exactly like a Whopper with spicy taco meat instead of normal Whopper meat."[7] However, when Fox News' Chew on This had multiple tasters test the Whopperito, the tasters gave it very positive reviews, with one of them saying of the item, "Weird concept but I like it."[8]

See also

• List of Burger King products