White Stag is an American in-store brand of women's clothing and accessories sold by Walmart. Founded as a skiwear manufacturer in Portland, Oregon, the company was purchased by the Warnaco Group in 1966, which in turn sold the brand to Wal-Mart in 2003.
Company origins
The White Stag company began as an offshoot of the Hirsch-Weis Manufacturing Company of Portland, Oregon, which made durable outdoor clothing and supplies worn by loggers, mill hands, and stockmen.[1] Hirsch-Weis was founded when brothers Max S. and Leopold B. Hirsch purchased the Willamette Tent and Awning Company, a manufacturer of sails for deepwater ships, from E. Henry Wemme in 1907.[1] The Hirsch brothers renamed the company for themselves and Harry Weis, Wemme's secretary, whom the brothers retained as a partner with the new company.[1] The company began to make more tents and catered to the logging industry; some of the company's first clothes were waterproof garments for loggers.[2]