White Rain is an American brand of body wash, hair spray, and hair care products owned by International Wholesale. It was introduced as a shampoo in 1952 by Gillette.
Ownership history
The Gillette Company sold the White Rain brand to Florida-based Diamond Products Company in April 2000.[1]
In 2007, Sun Products acquired the brand from Diamond Products Company.[2]
In 2012, the brand was sold to High Ridge Brands, which owns other former brands of Alberto-Culver.[3]
In February 2021, International Wholesale acquired the White Rain brand from High Ridge Brands.