White Rain is an American brand of body wash, hair spray, and hair care products owned by International Wholesale. It was introduced as a shampoo in 1952 by Gillette.
Ownership history
The Gillette Company sold the White Rain brand to Florida-based Diamond Products Company in April 2000.[1]
In 2007, Sun Products acquired the brand from Diamond Products Company.[2]
In 2012, the brand was sold to High Ridge Brands, which owns other former brands of Alberto-Culver.[3]
In February 2021, International Wholesale acquired the White Rain brand from High Ridge Brands.[4]
External links
References
- Gillette sells White Rain hair care brand CNN Money, March 23, 2000, retrieved November 11, 2021^
- Ameerah Cetamayo. Franklin site may make White Rain brand more prevalent Bowling Green Daily News, 1 December 2007, retrieved 5 April 2018^
- High Ridge Brands To Acquire the White Rain Brand from Sun Products Brynwood Partners, June 26, 2012, retrieved November 11, 2021^
- International Wholesale acquires White Rain personal care brand from High Ridge Brands Global Newswire, February 23, 2021, retrieved November 11, 2021^