Wheat Crunchies are a crisp wheat snack produced under the British snack producer KP Snacks Ltd. They come in several flavours including Spicy Tomato, Crispy Bacon and Cheddar & Onion. A regular multipack bag contains 20g and a normal retail pack contains 30g.
History
Sooner Snacks, manufacturers of products like Riley's Crisps and Nik Naks, were purchased by Rowntree Mackintosh in 1982.[1]
Under Rowntree Mackintosh ownership, Sooner's developed and launched Wheat Crunchies in 1987.[2]
In February 1992, Sooner Snacks was bought from Borden Inc. by Dalgety plc, with the company being absorbed into Golden Wonder.[3][4] In 1995, Golden Wonder underwent a management buyout costing £54.6 million. In 2000, Bridgepoint Capital acquired Golden Wonder for £156 million.[5] It was subsequently sold to United Biscuits in 2006, following the take-over of Golden Wonder by Tayto,[6] and merged into KP Snacks. In December 2012 KP Snacks was sold to Intersnack.[7]
Re-launch
In June 2012, United Biscuits re-launched Wheat Crunchies[8] with a new logo, 'improved taste', a new Cheddar & Onion flavour, and a bigger snack size.
Health information
The packet promises that the product is free from any artificial colours or flavours and contains no MSG. An average 25g multipack packet contains: Energy (kj)- 516, (kcal)- 123, Protein- 2.4g, Carbohydrate- 14.4g, of which sugars- 0.7g, Fat- 6.3g, of which saturates- 0.9g, Fibre- 0.8g, Sodium- 0.2g
See also
External links
References
- Margareta Pagano. Rowntree Mackintosh buys no.5 in snacks league The Guardian, 29 June 1982, retrieved 5 August 2020^
- Something for everyone KP Snacks, retrieved 30 May 2025^
- News in brief The Guardian, 8 February 1992, retrieved 5 August 2020