Wey (marque)

Wey (pronounced ; stylized in all caps; ) is an automotive marque owned by the Chinese automaker Great Wall Motors. Launched in 2016,[2] the brand focused on premium crossovers and SUVs based on Haval models.[3]

History

The marque launched in November 2016 as an "accessible" luxury SUV brand. The name Wey is derived from Great Wall Motor chairman Wei Jianjun's surname.[4]

At the end of 2022, the manufacturer announced its arrival in Germany and France.[5]

In 2024 they announced they brave decision to entering to the mexican market, knowing mexicans use the word "Wey" to refer to any guy in a colloquially or informal manner, and for some people that term may be offensive, and the announcement made different reactions across that country.

Leadership

  • Jens Steingraeber (2016–2018)[6]
  • Wei Jianjun (2018–2021)
  • Zhao Yongpo (2021–2023)[7]
  • Chen Siying (2023–2025)[8][9]
  • Feng Fuzhi (2025–present)[10]

Products

Current

Upcoming

Discontinued

  • Wey P8, mid-size crossover SUV (2018–2020)
  • Wey Tank 300, compact off-road SUV launched in 2020, and branched off towards the Tank brand as its first model[12]
  • Wey Latte, compact crossover SUV launched in 2021, in replacement for VV5 (2021–2025)
  • Wey Macchiato, compact crossover SUV launched in 2021, in replacement for VV5 (2021–2023)
  • Wey VV5, compact crossover SUV launched in late 2017 (2017–2021)[13]
  • Wey VV6, compact crossover SUV sized between VV7 and VV5, launched in 2018 (2018–2021)[14]
  • Wey VV7 and VV7 GT, mid-size crossover SUV launched in early 2017 (2017–2021)[15]

See also

  • Automobile manufacturers and brands of China
  • List of automobile manufacturers of China

References

  1. https://autonews.gasgoo.com/articles/market-industry/gwms-wey-announces-brand-renewal-at-auto-guangzhou-2025-70039784^
  2. 中文名叫"魏派",长城全新品牌WEY发布 www.xincheping.com, retrieved 2021-03-23^
  3. GWM future vehicles - Wey and Haval www.just-auto.com, 2021-01-13, retrieved 2021-03-25^
  4. Great Wall launches new Wey brand but faces uphill struggle China Daily, retrieved 2021-03-25^
  5. Frédéric Marty. Great Wall Motors arrive en France par la grande porte Auto Infos, 2022-10-17, retrieved 2025-06-15^
  6. https://www.motorauthority.com/news/1112854_great-wall-launches-luxury-suv-brand-wey#:~:text=Great%20Wall%20has%20openly%20admitted,his%20philosophy%20of%20accessible%20luxury.&text=Wey%20was%20launched%20in%20China,head%20to%20our%20dedicated%20hub.^
  7. https://www.ambarella.com/news/great-wall-motors-introduces-new-wey-mocha-suv-featuring-ambarella-based-ai-vision-system/#:~:text=Great%20Wall%20Motors%20introduces%20new,based%20AI%20vision%20system%20%7C%20Ambarella^
  8. https://www.yicaiglobal.com/news/lynk-ex-deputy-sales-gm-joins-great-wall-motor-wey-marque-as-ceo-#:~:text=Lynk's%20Ex%2DDeputy%20Sales%20GM,Lynk%20around%20the%20same%20time.^
  9. https://pandaily.com/great-wall-motor-introduces-new-ceo-to-its-wey-brand^
  10. https://autonews.gasgoo.com/articles/market-industry/gwms-wey-announces-brand-renewal-at-auto-guangzhou-2025-70039784^
  11. Xinjie Zhao. WEY全新SUV定名摩卡 pcauto.com, 15 January 2021, retrieved 31 March 2021^
  12. James. GWM WEY TANK 300 Goes Off Assembly Line, To be Launched Soon chinapev.com, 10 December 2020, retrieved 31 March 2021^
  13. Mike Costello. 2018 Wey VV5 and VV7 quick drives caradvice.com.au, 16 May 2018, retrieved 31 March 2021^
  14. Joey Wang. This Is The New WEY VV6 SUV From China CarNewsChina.com, 6 November 2017, retrieved 31 March 2021^
  15. Tycho de Feijter. WEY VV7 Launched On The Chinese Car Market carnewschina.com, 27 April 2017, retrieved 31 March 2021^