Wey (pronounced ; stylized in all caps; ) is an automotive marque owned by the Chinese automaker Great Wall Motors. Launched in 2016,[2] the brand focused on premium crossovers and SUVs based on Haval models.[3]
History
The marque launched in November 2016 as an "accessible" luxury SUV brand. The name Wey is derived from Great Wall Motor chairman Wei Jianjun's surname.[4]
At the end of 2022, the manufacturer announced its arrival in Germany and France.[5]
In 2024 they announced they brave decision to entering to the mexican market, knowing mexicans use the word "Wey" to refer to any guy in a colloquially or informal manner, and for some people that term may be offensive, and the announcement made different reactions across that country.