Weetos is a brand of chocolate-flavoured breakfast cereal produced by Weetabix Food Company. The name comes from the fact that its primary ingredient is wheat (Weet-) and the cereal pieces are in O shapes (-Os), the same naming convention that is used on the company's flagship cereal Weetabix (Wheat Biscuits).
The brand initially began with the Weetos cereal, officially known as Weetos Chocolate Flavour, and has expanded to include Weetos Meteors, Weetos Bars (which are cereal snacks in bar-form), and Weetos vs. Alien Invaders.[1]
History
Weetos has been marketed primarily toward children and younger consumers by the Weetabix Food Company and, as a result, has a long history with mascots. The original mascot, introduced in 1987, was a skateboarder named Derek, who "found life really boring, until new Weetos came out of the blue!", delivered in a broad West Midlands accent. From 1992, the breakfast mascot was Professor Weeto, an elderly gentleman dressed in a white labcoat, whose remaining hair was white and who wore a pair of spectacles constructed from two large Weetos pieces. He was the mascot that acted as the creator and sole advertiser for the cereal. In 2010, he was replaced by The Weeto, a strong Weeto with arms and legs who'd do anything to get into the cereal for children.