WeatherBug is a brand based in New York City that provides location-based advertising to businesses. WeatherBug consists of a mobile app reporting live and forecast data on hyperlocal weather to consumer users.
History
Originally owned by Automated Weather Source, the WeatherBug brand was founded by Bob Marshall and other partners in 1993. It started in the education market by selling weather tracking stations and educational software to public and private schools and then used the data from the stations on their website. Later, the company began partnering with TV stations so that broadcasters could use WeatherBug's local data and camera shots in their weather reports.
In 2000, the WeatherBug desktop application and website were launched. Later, the company launched WeatherBug and WeatherBug Elite as smartphone apps for iOS and Android, which won an APPY app design award in 2013.[1] The company also sells a lightning tracking safety system that is used by schools and parks in southern Florida and elsewhere.[2]
The company used lightning detection sensors throughout Guinea in Africa to track storms as they develop and has more than 50 lightning detection sensors in Brazil.[3]