Wahlburgers

Wahlburgers (stylized as wahlburgers) is a casual dining burger restaurant and bar chain. It is owned by chef Paul Wahlberg and his brothers, actors Donnie and Mark. As of July 2025, there are 32 Wahlburgers locations in the United States, Canada, Australia and New Zealand, reduced from 109 locations in 2023.[1] The company previously had a restaurant in London. The company also operates a few food trucks in the US.[2]

The chain was the subject of the television series Wahlburgers, which debuted on A&E in 2014 and aired for 10 seasons over five years.

History

In 2011, an equity group that includes Paul Wahlberg, Donnie Wahlberg, and Mark Wahlberg licensed the name "Wahlburger" from Tom Wahl's for use in their own restaurant.[3][4] The family also owns and operates another restaurant named Alma Nove, which opened prior to Wahlburgers. Its name is derived from the name of the brothers' mother and the fact that she had nine children ("nove" being Italian for nine).[5][6] The first Wahlburgers opened in Hingham, Massachusetts,[7] near Alma Nove, the pre-existing restaurant operated by Paul Wahlberg.

Because of the success of the restaurant, a reality television series Wahlburgers was launched on January 22, 2014, on A&E.[8] In 2014, Wahlburgers received an Emmy nomination for Outstanding Unstructured Reality Program.[9] The show concluded in 2019 after 10 seasons.[10]

A second location opened in Toronto, Ontario,[11][12] on November 15, 2014, after a soft launch earlier in the month.

On February 18, 2016, an Orlando, Florida, location held its red carpet grand opening. Chef Paul and Mark were in attendance.[13] Wahlburgers announced its first South Carolina location in 2016, at Myrtle Beach's Broadway at the Beach with three more Carolinas locations planned owned by franchiser Greg Pranzo.[14] The Raleigh location opened in May 2018[15] and closed seven months later with the sheriff padlocking the doors[16] and referring inquiries to the landlord with reports of bounced paychecks.[17] Work on a planned location in South Charlotte had stopped as of early December 2018 according to media reports.[18]

In January 2017, Wahlburgers announced a joint venture with the Cachet Hospitality Group and businessman Farooq Arjomand to expand the Wahlburgers chain into Asia. The expansion plan was to open 100 restaurants in China and the surrounding region over the following five years.[19][20] The deal later fell through.[10]

In December 2017, Wahlburgers and superstore chain Meijer announced a partnership to bring Wahlburgers restaurants to Meijer stores in Michigan and Ohio.[21]

Wahlburgers opened their first location on the Upper East Side of Manhattan with a franchisee in May 2017. In October 2018, the restaurant was closed by the New York City Department of Health for failing to comply with health code regulations. The restaurant was permanently closed the next month.[22] A Coney Island location operated seasonally in 2017 and 2018.[23] In December 2017, two Wahlburgers restaurants opened in Los Angeles.[24] Prior to the opening, part owner Mark Wahlberg applied to have assault crimes on his record pardoned; in his application he stated that his primary reason for seeking the pardon was to pursue a concessionaire's license in California as part of his effort to bring Wahlburgers to the state. He later dropped the application.[25]

Prior on May 22, 2018, Wahlburgers opened a location in the Mall of America in Bloomington, Minnesota, the first of 26 restaurants planned as part of a franchising deal with grocery chain Hy-Vee that will also bring Wahlburgers entrées and drinks to some Hy-Vee in-store restaurants.[26][27] On September 25, 2018, Wahlburgers opened in Olathe, Kansas, to a large crowd with a surprise visit from Paul Wahlberg.[28]

In April 2018, Wahlburgers agreed to market their fresh Angus brisket, chuck, and short rib blend hamburger patties in supermarkets. ARKK Food will distribute the burgers in more than 1,300 stores, including Shaw's.[29] In June 2018, the company announced CEO Rick Vanzura would be leaving the chain.[30] He was succeeded by John Fuller who was previously CEO at Johnny Rockets and the Coffee Bean & Tea Leaf.[10][31]

In May 2019, Wahlburgers opened a restaurant in Covent Garden, London, its first location in the United Kingdom.[32] The company was planning to open 15 restaurants over five years in London and other cities.[33] In mid-2020, the company permanently closed the Covent Garden restaurant, citing the financial impact of the COVID-19 pandemic and the store's location as the reasons for the closure.[34] In January 2020, the first Wahlburgers in Germany opened at Ramstein Air Base. That location closed on December 28, 2022.[35] On February 17, 2022, Wahlburgers opened their first store in Australia in Sydney.[36] A Wahlburgers in Surfers Paradise, Queensland opened in Australia in late 2022.

In 2024, multiple Wahlburgers locations closed, including one at The Battery Atlanta adjacent to Truist Park, with the company pulling out of the Atlanta, Huntsville, and Indianapolis markets.[37][38][39] The 79 Wahlburgers locations that were part of the Hy-Vee partnership closed in early 2025, reducing the chain to approximately 32 locations globally.[40]

See also

Further reading

References

  1. Wahlberg brings his burgers to WA PerthNow, January 4, 2021, retrieved January 7, 2021^
  2. Erica Chayes Wida. Wahlberg family reunites in Boston to celebrate new Wahlburgers' food truck TODAY.com, April 21, 2018, retrieved January 7, 2021^
  3. Tom Wahl's signs licensing agreement with Wahlberg brothers August 25, 2011, retrieved August 26, 2011^
  4. Step by Step: Chef, famous bros get fired up over Wahlburgers August 24, 2011, retrieved August 29, 2011^
  5. Grow, Kory. Mark and Donnie Wahlberg to Serve Up 'Wahlburgers' on TV Rolling Stone, November 12, 2013, retrieved February 2, 2014^
  6. Kuperinsky, Amy. Well done: 'Wahlburgers' gives a prime look at the brothers Wahlberg The Star-Ledger, January 23, 2014, retrieved February 2, 2014^
  7. Wahlburgers - Official Site for the Boston Burger Restaurant » Want a burger restaurant in Boston? Come in to Wahlburgers for gourmet burgers, drinks and fun! retrieved March 23, 2016^
  8. A&E Network Orders 18 More Episodes of 'Wahlburgers' TV By the Numbers, retrieved February 10, 2014^
  9. Emmy Awards 2014: the nominations in full Daily Telegraph, July 10, 2014, retrieved July 15, 2014^
  10. Jon Chesto. New Wahlburgers CEO looks to expand fast-casual concept - The Boston Globe Boston Globe, May 27, 2020, retrieved January 7, 2021^
  11. Grand Opening, Eh? March 4, 2015^
  12. Wahlburgers Toronto Canada | Burger Restaurant and Sports Bar by Paul Wahlberg, Donnie Wahlberg and Mark Wahlberg wahlburgers.ca^
  13. Chesto, John. Wahlburgers cooks up ambitious expansion plan December 4, 2014^
  14. Wahlburgers heading to Broadway at the Beach's Celebrity Square The Sun News, May 11, 2016^
  15. [http://www.newsobserver.com/entertainment/restaurants/article206149439.html The News & Observer, ''Wahlburgers is open for business. Here's our peek inside.'' by Drew Jackson, May 4, 2018], Retrieved May 4, 2018.^
  16. Steve Daniels. Downtown Raleigh Wahlburgers closes after seven months ABC11 Raleigh-Durham, December 28, 2018, retrieved December 29, 2018^
  17. joel brown, abc11 anchors, wtvd anchors, abc11 reporters, wtvd reporters, wtvd talent, raleigh news, durham news, fayetteville news, abc11 weekend. Raleigh Wahlburgers workers speak out about sudden shutdown ABC11 Raleigh-Durham, December 29, 2018, retrieved December 29, 2018^
  18. Have plans to bring Wahlburgers to South Charlotte hit a snag? www.bizjournals.com, retrieved December 29, 2018^
  19. Wahlburgers Announces Major Expansion to Asia www.prnewswire.com, January 17, 2017, retrieved January 7, 2021^
  20. Jon Chesto. Wahlburgers lines up whopper of a deal to expand into Asia The Boston Globe, January 17, 2017, retrieved January 7, 2021^
  21. Dave Herndon. Mark Wahlberg announces new business deals with Meijer during visit to Royal Oak, Taylor The Oakland Press, December 15, 2017, retrieved March 19, 2019^
  22. Stefanie Tuder. UES Wahlburgers Closes Permanently Following Health Department Shutter Eater NY, November 5, 2018^
  23. Julianne McShane. It's déjà jus! Coney Island Wahlburgers closing for winter for second-straight year Brooklyn Paper, November 30, 2018, retrieved November 11, 2019^
  24. Farley Elliott. Two Wahlburgers Franchises Opened in Los Angeles and Almost No One Noticed Eater LA, January 4, 2018, retrieved June 13, 2020^
  25. Farley Elliott. Mark Wahlberg Now 'Regrets' Pardon Request for Teenage Assault Conviction The Wrap, September 13, 2016, retrieved June 13, 2020^
  26. Mark and Donnie Wahlberg to roll out Wahlburgers with Mall of America appearance twincities.com, May 9, 2018^
  27. John Ewoldt. Hy-Vee CEO talks expansion of Wahlburgers and grocery stores Star Tribune, May 21, 2018, retrieved May 28, 2018^
  28. Wahlburgers opens in Olathe to big crowd with surprise visit from its celebrity chef September 25, 2018^
  29. Jon Chesto. Wahlburgers looks to expand into retail business The Boston Globe, April 24, 2018, retrieved January 7, 2021^
  30. Jon Chesto. Wahlburgers CEO stepping down after leading group for more than six years The Boston Globe, June 11, 2018, retrieved June 11, 2018^
  31. The Coffee Bean & Tea Leaf announces new President and CEO, John Fuller Comunicaffe International, September 6, 2015, retrieved January 7, 2021^
  32. Ailis Brennan, Costel Sandu. Mark Wahlberg is coming to London to open his Wahlburgers restaurant Evening Standard, May 5, 2019, retrieved January 7, 2021^
  33. Wahlburgers targets 15 UK sites in five years MCA Insight, June 4, 2019, retrieved January 7, 2021^
  34. Ailis Brennan. Mark Wahlberg's restaurant Wahlburgers won't reopen its London branch Evening Standard, June 8, 2020, retrieved January 7, 2021^
  35. Jennifer H. Svan. Actor Mark Wahlberg, chef brother wow troops, tout eatery during Ramstein visit Stars and Stripes, December 15, 2019, retrieved January 7, 2021^
  36. Mark Wahlberg's famous burger chain Wahlburgers has opened in Sydney 17 February 2022, retrieved 19 February 2022^
  37. Wahlburgers closing in Huntsville and here's what's going in its place al.com, Advance Local Media LLC, 5 April 2024, retrieved 27 July 2025^
  38. Carmel Wahlburgers closes after two years Indianapolis Star, Gannett, 6 July 2024, retrieved 27 July 2025^
  39. [EXCLUSIVE] Wahlburgers to Close Battery Restaurant, Exit Atlanta Tomorrow's News Today – Atlanta, 1 November 2024, retrieved 27 July 2025^
  40. Hy-Vee to close 79 Wahlburgers locations Restaurant Business, 21 January 2025, retrieved 27 July 2025^