On January 6, 2003, WFBT debuted a programming block called "MeTV", which featured classic television series from the 1950s to the 1980s (such as The Jack Benny Program, Sergeant Bilko, The Carol Burnett Show, Maude and One Day at a Time) daily from 12:00 to 3:00 p.m.[1] "MeTV" underwent several lineup changes throughout its existence as a block, adding and removing shows and expanding the time periods during which it broadcast (eventually running from 8:30 a.m. to 3:30 p.m. by 2004).
On December 31, 2005, Weigel rechristened channel 23 as WWME-CA, with MeTV becoming the station's full-time programming format and on-air branding. The station's former ethnic programming and WFBT call letters moved to W48DD (channel 48).[2] On August 4, 2007, WWME introduced "Sí! MeTV" (the first two parts of the moniker were based on the phrase "see me", although "Sí" is the Spanish word for "yes"), a weekend morning block which featured Spanish-dubbed versions of classic shows from the Universal Television library (such as Hercules, Xena, Miami Vice, Quantum Leap and The Incredible Hulk).[3] Some programs that aired during the block were available to the station only in Spanish, due to syndicated restrictions imposed on the original English-language versions; "Sí! MeTV" also offered a public affairs program targeted at Chicago's Latino population, which began at a later date. The block was discontinued on January 25, 2009.
On March 1, 2008, channel 48 – which adopted the WMEU-CA call letters at that time – was converted into an extension of WWME's MeTV format as MeToo.[4][5] Initially, the two stations maintained similar programming schedules; however by that fall, one station focused mainly on sitcoms while the other largely focused on dramas, and vice versa. In addition to classic television series, WWME also broadcast sporting events from the Chicago Public Schools Public League.
On September 14, 2009, WWME's MeTV schedule shifted its programming to a sitcom-intensive format (running such shows as The Bernie Mac Show, All in the Family, The Three Stooges and Frasier), while the MeToo schedule on WMEU-CA was restructured to feature only off-network dramatic programs (such as Perry Mason, Star Trek, Star Trek: The Next Generation and The Twilight Zone) and films to streamline the schedules of both MeTV outlets.