WUPV (channel 65) is a television station licensed to Ashland, Virginia, United States, serving the Richmond area as an affiliate of The CW. It is owned by Gray Media alongside NBC affiliate WWBT (channel 12) and WRID-LD (channel 48). The stations share studios on Midlothian Turnpike (US 60) in Richmond, while WUPV's transmitter is located northeast of Richmond in King William County, 1.6 mi west of Enfield.
Established as a religious TV station in 1990, WZXK joined The WB in 1995 (as WAWB) and switched to UPN in 1997, adopting its present call sign. The result of the switch was to leave The WB without a full-time outlet in Richmond; the network's attempts to build an additional local station were unsuccessful for legal and technical reasons. The station joined The CW on its 2006 launch and today serves as one of two ATSC 3.0 (Next Gen TV) transmitters in central Virginia. The station airs one local newscast from the WWBT newsroom.