News operation
WTAJ's news operation has seen many changes through its more than 5½ decades, both in personnel and technology. Early personalities anchoring news, sports and weather in the 1950s and 1960s included Ted Reinhart, Charlie Ritchey, Big John Riley, Ted Johnson, Charlie Flynn, Bob James, Dick Richards, Jon Schwartz, and Wes Maley. In September 1972, just shortly before the sale of the station to Gateway Communications was finalized, Vice President and General Manager John Stilli stepped down and was succeeded by Ian K. Harrower, who would lead the station into its transition from WFBG to WTAJ. A news director and anchorman named Bob Moore moved to Altoona from Washington, D.C. Also joining TV 10 news was Pam Jenkins, the first female news correspondent from Penn State University. John Riley, Wes Maley, and Ted Johnson stayed on board after the change, but eventually John Riley would be the lone survivor of the on-the-air personalities.
In December 1973, Pam Jenkins left to get married and relocate and in January 1974, Bob Moore left to return to Washington, D.C. as a journalist. This began a new era of Action News when the station over the next few months hired five new young people: news director/anchorman Tim Fritz, reporters and weekend anchors Eric Rabe and Karen Nash, Sports Director George McKenzie and reporter Jon McClintock. Out of these five, Rabe and McClintock became the veterans. They both stayed until October 1979 when Rabe (who succeeded Tim Fritz as news director/anchorman in January 1976) moved on to field reporting in Philadelphia and Jon McClintock simultaneously left to create and head up the Blair County Bureau at WJAC-TV (channel 6) in Johnstown.
Vice President and General Manager Ian K. Harrower said he would hire a news director and an anchorman rather than give both jobs to one man. He hired news director Jim Thompson and anchorman Patrick Van Horn; both subsequently moved on and were succeeded by a number of different people over the next three decades. General Manager Ian Harrower left in February 1980 and was succeeded by J. Thomas Conners. That position has had several men come and go over the past three decades, also. The station suffered a devastating loss in early December 1982 when veteran weatherman John Riley suffered a brain aneurysm from which he never recovered; he remained in a coma for over three years and eventually died in April 1986. In the intervening years, the station has had many anchors and reporters come and go.
In late May 2007, WTAJ launched a redesigned website. On January 28, 2008, the station unveiled a new logo, slogan, and a re-designed set to replace the old set that had been used since 1995. The station also announced plans to enlarge its coverage in Johnstown since WWCP-TV and WATM have shut down their news department. Plans include a new Cambria County newsroom.
On September 12, 2011, WTAJ debuted an hour-long 4 p.m. newscast called Central PA Live. The program is the Johnstown–Altoona–State College market's first 4 p.m. newscast which replaced Oprah. It features topics pertaining to various news stories, along with lifestyle content; it utilizes social media platforms like Facebook and Twitter to allow viewer discussions.[9]
On November 9, 2011, WTAJ was in the national spotlight when one of its news trucks was flipped over by Penn State students (along with its windshield getting smashed), as it was covering the riots on the PSU campus following the firing of head football coach Joe Paterno due to the Jerry Sandusky child molestation scandal.[10]
WTAJ-TV began broadcasting its newscasts in high definition on January 31, 2013. As part of the conversion, the station built a new set and introduced a new logo.[11][12]