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WSWF-LD

WSWF-LD (channel 10) is a low-power television station in Orlando, Florida, United States, affiliated with Diya TV. The station is owned by Major Market Broadcasting.

History

Originally licensed to Kissimmee,[1] the station began broadcasting as W19AX in March 1989. It branded as "WTTC", "The Tourist Channel", and offered a format of information on weather and attractions for visitors to the area.[2] The Tourist Channel made $85,000 a month in advertising from local attractions.[3] The owner, the Specialty Broadcasting Corporation, was snarled by lawsuits from partners in The Tourist Channel; facing rising legal fees, it filed for bankruptcy protection in December 1990 in order to liquidate.[4]

After the lawsuits, the owners of Specialty, the Namey brothers, revived the permit as a station offering community programming and old movies in 1992. The Nameys had started a similar business, Visitel Network, to offer programs like those aired on the Tourist Channel, which later was broadcast on W27BB.[5][6]

In 1997, the station moved to channel 13 as W13CU. On June 6, 2000, it was reassigned the call sign WSWF-LP. On November 17, 2009, it moved to the current call sign WSWF-LD.[7]

Subchannels

The station's digital signal is multiplexed:

References

  1. Susan G. Strother. Low-power TV moving into market The Orlando Sentinel, December 26, 1988, retrieved January 16, 2024^
  2. Lance Oliver. Tourists get their own TV channel The Orlando Sentinel, December 22, 1988, retrieved January 16, 2024^
  3. Annie Tin. Nameys switch to plans for local TV station The Orlando Sentinel, February 19, 1992, retrieved January 16, 2024^
  4. Susan G. Strother. Tourist TV focuses on new player entering market: Channel 19 plans to liquidate The Orlando Sentinel, December 8, 1990, retrieved January 16, 2024^
  5. Annie Tin. Tourist TV focuses on new player entering market: Visitel Network plans to sign on in January The Orlando Sentinel, December 8, 1990, retrieved January 16, 2024^
  6. Rene Stutzman. Sending a low-power signal: Growth in TV segment explodes despite financial challenges The Orlando Sentinel, January 17, 1994, retrieved January 16, 2024^
  7. FCCInfo Results^
  8. Digital TV Market Listing for WSWF RabbitEars, retrieved May 6, 2025^