WAYK: Construction and early years
In January 1981, Don Sundquist, owner of Broadcast Production and Management Corporation, announced his plans to apply to the Federal Communications Commission (FCC) to activate channel 56 in Melbourne. Sundquist proposed a format emphasizing business news programming; he owned a company called Market Report, which was already airing such a show over WKID-TV in Fort Lauderdale.[1] A second application was filed by a Chattanooga, Tennessee, woman,[2] but the FCC held a comparative hearing and awarded Sundquist's group the construction permit in September 1982. At the time, Sundquist declared plans to launch the station in 1983.[3] While the full-power user of channel 56 was being determined, the channel was used by WESH to rebroadcast its signal into southern Brevard County, where reception had sometimes been poor.[4]
By 1984, Sundquist had given up on building the station and another permit he owned in Key West, Florida. The early 1980s recession had caused a potential financier of the venture to go out of business, television networks were uninterested in offering affiliation, and he could not secure funding from banks. He attempted to sell the station—designated WSCT—to the SFN Companies, which had just acquired Orlando ABC affiliate WFTV and hoped to use it as a satellite station with local news inserts.[5] The transaction fell through when ABC denied WFTV permission to rebroadcast its signal.[6]
In 1985, William Varecha assumed control of the channel 56 permit. He planned to focus the station on Brevard and Indian River counties, which he felt were underserved by the nearest television stations.[7] Construction was delayed multiple times in late 1985 and early 1986 as the venture faced studio construction delays,[8] short legs on one section of the 1000 ft tower,[9] and a faulty transmission line.[10]
WAYK made its first broadcast on May 19, 1986,[11] days after WESH discontinued its use of the South Brevard translator.[12] A local news program debuted shortly after the station's first broadcast.
Varecha's plans for channel 56 were complicated by Melbourne's other television station, WMOD (channel 43). WMOD, unlike WAYK, sought to penetrate the Orlando television market. In 1985, it won an FCC ruling declaring Brevard County to be part of the Orlando television market. This had a negative effect on WAYK, because it forced the station to compete for programming at higher rates and without the signal coverage that WMOD had.[13] WAYK's transmitter, near the Indian River–Brevard line, was further south than that of WMOD.[14] Varecha went as far as petitioning the FCC to reverse the previous FCC ruling.[15] One of the ways WAYK tried to compensate for this difficulty, as well as its lack of presence on Orlando-area cable systems, was by investing in syndicated sports. In 1987, the station scheduled telecasts of some 200 Major League Baseball games, as well as several syndicated college sports packages.[16] While most Orlando-area cable systems, particularly the large CableVision of Central Florida, shunned WAYK, the sports programming got it on the smaller Storer Cable system in southern Seminole County.[17]
Simulcast with WAYQ
In December 1987, Varecha's TV 56 Limited agreed to share ownership of WAYK with Life Style Broadcasting, which held a construction permit for channel 26 in Daytona Beach. The two firms formed Beach Television Partners. The combination of channels 26 and 56 was expected by management to create a large signal covering the full Orlando media market.[18] Channel 26 began broadcasting as WAYQ on September 12, 1988.[19] Shortly after debuting, Orlando-based independent station WOFL objected to channel 26's license, claiming that advertisers were told the WAYQ signal reached Orlando when it did not.[20][21]
Not long after the simulcast began, WAYK—which owned half of WAYQ—began to fail financially. The largest cable system in the Orlando area, CableVision of Central Florida, never added WAYK–WAYQ to its lineup on a full-time basis, straining the station's ability to secure advertising revenue. WAYK president Bill Varecha told Florida Today in July 1990, "We have been unable to act as a conventional television station because we can't disseminate over the entire area. Orlando is the meat and potatoes of the marketplace."
WIRB
In August 1991, the Chapter 11 bankruptcy case was converted to a Chapter 7 liquidation. WAYK was allowed to continue telecasting in order to preserve the FCC license, one of its principal assets.[29] The bankruptcy court appointed a trustee,[30] who moved to separate WAYQ and WAYK.
Under the company Treasure Coast Communications, Robert Rich bought WAYK for $100,000.[31] The station changed call signs to WIRB on May 22, 1992.[32] The rebranded station continued as an independent outlet, adding several daytime shows local network affiliates did not clear[33] and a schedule of 52 games of the expansion Florida Marlins baseball team.[34]
Paxson and Ion ownership
Christian Network, Inc., announced a $4 million acquisition of WIRB from Rich in January 1995. The news department was laid off on January 16, 1995, in preparation for a transition to the station's new programming: infomercials.[38] The new owner and programming were closely related. The infomercials came from the Infomall TV network, owned by Paxson Communications Corporation, of which WIRB was the first separately owned affiliate;[39] Paxson was one of the largest contributors to Christian Network.[40] During this time, WIRB occasionally broke away from infomercials. The cable channel America's Health Network brokered some overnight hours to air its shows; the Orlando-based service lacked cable carriage in its hometown.[41] In December 1997, an independently produced local Spanish-language newscast began airing on WIRB.[42]
