WNBW-DT (channel 9) is a television station in Gainesville, Florida, United States, airing programming from the digital multicast network Roar. It is owned by MPS Media, which maintains a local marketing agreement (LMA) with Sinclair Broadcast Group, owner of CBS/MyNetworkTV/NBC affiliate WGFL (channel 28) and low-power, Class A Antenna TV affiliate WYME-CD (channel 45), for the provision of certain services. The three stations share studios on Northwest 80th Boulevard (along I-75/SR 93) in Gainesville and transmitter facilities on Southwest 30th Avenue near Newberry.
WNBW-DT began broadcasting on the final day of 2008 and was the first in-market NBC affiliate serving Gainesville since 1973, with NBC affiliates from Orlando and Jacksonville carried on cable serving as the primary source of the network's programming for the city. MPS Media, a virtual duopoly partner of New Age Media, owned the station and contracted with New Age to operate it. In 2014, Sinclair began providing many operational services for the New Age stations in lieu of an attempted purchase of most of the company.