WMBF-TV (channel 32) is a television station in Myrtle Beach, South Carolina, United States, serving as the NBC affiliate for the Grand Strand and Pee Dee regions of South Carolina. It is owned by Gray Media alongside low-power Telemundo affiliate WXIV-LD (channel 14). The two stations share studios on Frontage Road East (along US 17) in Myrtle Beach, as well as a secondary studio and news bureau on West Cheves Street in Florence; WMBF-TV's transmitter is located on Flossie Road in Bucksville, South Carolina.
Among the youngest full-power major network affiliates in the United States, WMBF-TV began broadcasting in 2008 under Raycom Media, which had inherited the construction permit from Liberty Corporation. Its construction gave the region its first in-market NBC affiliate, replacing cable and over-the-air broadcasts of two co-owned stations in adjacent markets, and a third source of local news coverage. Due to technical restrictions, WMBF's over-the-air signal is not viewable in much of the market's inland portion, including Florence, the market's second-largest city; a network of five low-power translators extends WMBF's signal to much of this area for viewers without access to cable or satellite.