WLOO (channel 35) is an independent television station licensed to Vicksburg, Mississippi, United States, serving the Jackson area and also having a secondary affiliation with MyNetworkTV. Owned by Tougaloo College, it has a joint sales agreement (JSA) with Fox affiliate WDBD (channel 40, owned by American Spirit Media). Both stations, in turn, are controlled under a shared services agreement (SSA) by Gray Media, owner of NBC affiliate WLBT, channel 3 (with Gray providing limited engineering support to WLOO). The three stations share studios on South Jefferson Street in downtown Jackson; WLOO's transmitter is located on Thigpen Road southeast of Raymond, Mississippi.
History
The station signed on September 29, 2003, as WUFX, airing an analog signal on UHF channel 35.[1] The station was Jackson's second Fox affiliate; until its launch, there was no over-the-air affiliate in the area because WDBD had dropped the network in favor of