News operation
As of May 2021, WJBF presently broadcasts 35 hours of locally produced newscasts each week (with 6 1/2 hours on weekdays, 2 1/2 hours on Saturdays, and two hours on Sundays).
Appropriately for being the first television station in the area, WJBF has led the ratings for most of its history, with rival WRDW-TV usually the runner-up. In recent years, WJBF and WRDW-TV had usually traded first and second place, while WAGT almost always placed third.
In the 1980s, its newscasts were branded NewsWatch 6. After being acquired by Spartan Radiocasting in 1992, WJBF and some other stations acquired by the company changed their branding to NewsChannel. This station and most of its sister affiliates still use this branding today after being acquired by Media General. However, long after Spartan bought the station, WJBF retained the "groovy 6" logo it had used in one form or another since the late 1970s. This changed in 2002, when it adopted the "arc" logo used by most Media General stations.
In the 1990s, WJBF reached an agreement with the Augusta Mall to run a closed-circuit "Mall TV" feed on television screens throughout the mall featuring the day's news and coverage of some local special events. WJBF operated this service until the late-1990s. They also had a local agreement with Comcast to air a rebroadcast of the 6 p.m. show on the cable provider's channel 66. This arrangement ended in 2004 with the launch of a nightly 10 o'clock newscast on Fox affiliate WFXG (channel 54). The production uses different graphics and duratrans concealing the WJBF logos. The launch came after its studios were renovated.
In December 2009, WAGT and WJBF partnered under a shared services agreement, with WJBF producing WAGT's news, sales, and other programming.
On October 17, 2011, WJBF launched local newscasts in high definition starting with the morning newscast. It is the third station in the area to do so behind WFXG and WRDW-TV.
