Christian Broadcasting Network ownership
A 29-year-old minister from Portsmouth, M. G. "Pat" Robertson, then obtained an option to acquire the former WTOV-TV plant in Portsmouth.[28] He purchased the facility even though he found it vandalized, deteriorating, and "a scene of utter desolation".[29] In August 1960, his Christian Broadcasting Network applied for a new construction permit to put channel 27 back in service, proposing the call letters WTFC-TV ("Television for Christ").[30][31] However, those call letters were not available—apparently being reserved by the FCC—so he instead selected WYAH-TV, from the first three letters of Yahweh.[32][33]
The new WYAH-TV began broadcasting on October 1, 1961, airing for five hours a day on Sundays and three hours from Tuesday to Saturday.[34] The station's early programming consisted of Christian teaching programs hosted by Robertson, other shows produced by local churches, and some syndicated televangelists' repeats of Sunday programs. The station almost went dark in 1963, and so it conducted a special telethon urging 700 people to donate $10 a month, continuing to hold such telethons every other month. A few years later, the locally produced daily talk program would be named for the telethons, The 700 Club.
Beginning in 1966, Jim and Tammy Faye Bakker hosted and produced a local children's program called Come On Over (later called Jim and Tammy). This consisted of puppet shows, skits, prayers, singalongs, games, stories and religious short films such as Davey and Goliath and JOT. The program was eventually seen in Canada, and achieved widespread syndication throughout the United States. Pat Robertson also appeared on-camera as well, as host of additional Bible-teaching programs. Weekends consisted of televangelists such as Oral Roberts, Kathryn Kuhlman, Jerry Falwell and Billy Graham, and local church services. WYAH-TV was one of the first Christian television stations in the United States and was a viewer-supported station with a commercial license, though it sold blocks of time to other ministries. By 1966, the station was somewhat financially solvent.
By September 1967, WYAH-TV was broadcasting in color, and began commercial operation part-time about an hour a day. Initial non-religious fare included low-budget films, travelogues, and local productions. In June 1970, channel 27 activated a new, more powerful transmitter that boosted its effective radiated power to 2.25 million watts. This not only gave it a coverage area comparable to Hampton Roads' Big Three stations, but also provided secondary coverage to the eastern fringe of the Richmond market. Robertson sent a newsletter to donors boasting that channel 27 was now the most powerful station in Virginia.
By 1973 the station had increased its on-air hours, signing on at 10 a.m. and its schedule of secular programming, which coincided with the end of Jim and Tammy show, which initially moved from the 6 p.m. time slot to the noon time slot on March 12, 1973. A few months later the show moved to the 9 a.m. time slot in reruns for the summer. Jim and Tammy actually left at the end of March 1973, their show last airing on August 31, 1973 (reportedly, Pat Robertson had fired Jim Bakker from the station over philosophical differences, though Robertson stated they left on their own will due to plans to eventually relegate their show to Sundays); the Bakkers soon after moved on in May 1973 to co-found the Trinity Broadcasting Network with Paul Crouch before splitting up with him to begin The PTL Club in 1975. By September 1973, WYAH-TV was on the air 20 hours a day as more of a mainstream independent station, with an expanded lineup of syndicated shows and religious programming, including airings of The 700 Club two times a day; Sundays were still devoted entirely to religious programs. Also, in 1972, Pat Robertson stepped down from his role as general manager and hired one (who likely played a role in the Bakkers' departure) to grow the station and be responsible for day-to-day operation, while Robertson would concentrate on taking his 700 Club program national, which occurred in 1974.
The Hampton Roads area had become one of the smallest markets in the U.S. with a commercial independent station. But while WYAH-TV had evolved into a conventional independent station by this time, its programming policy was decidedly conservative, in keeping with Robertson's Baptist/charismatic religious views. For many years, it muted any dialogue containing profanity. In some cases, it opted to preempt whole episodes out of concern for their subject matter. For example, at least two episodes of Gilligan's Island never aired on the station, because of content centering (albeit in a comical fashion) around ghosts and vampires. However, channel 27 offered a wide variety of programming and was a stronger independent than many secular-owned independent stations at that time. Still, Hampton Roads viewers got other choices once cable arrived in the area in the late 1960s, as WTTG and WDCA from Washington, D.C. became available on cable systems as well.
With WYAH's growth and profitability, CBN began expanding to other markets. The ministry launched WHAE-TV (now WANF) in Atlanta in 1971; purchased KXTX-TV in Dallas in 1972; and signed on WXNE-TV (now WFXT) in Boston in 1977. These stations formed the Continental Broadcasting Network, a wholly owned subsidiary of CBN, with WYAH-TV as the flagship station. Locally, channel 27 faced competition for the first time in 1979 when WTVZ (channel 33) was signed on by TVX Broadcast Group. The new, locally owned independent purchased general-entertainment programming–much of which was passed over by CBN, having been deemed too racy for the ministry's liking. The impact was near-immediate as WTVZ equaled, then surpassed, WYAH (the station officially dropped the -TV suffix from its call sign in June 1983[35]) in viewership.
By the late 1980s, Continental Broadcasting had become too profitable to remain under the CBN banner without endangering CBN's non-profit status. With this in mind, Robertson began selling off his over-the-air stations and eventually sold off his directly owned cable network, the CBN Family Channel (the latter going to his son Tim's company, International Family Entertainment; it has gone through several ownership changes since and is now called Freeform). In 1986; CBN announced plans to sell WYAH and KXTX to Family Group Broadcasting, which had agreed to retain the same personnel and programming,[36] though the deal ultimately fell through.
