As a Fox O&O
In the winter of 1993, New World Communications (which acquired stations from SCI in a similar type of business reorganization to the one Citicasters had come out of) agreed to buy WGHP and three other Citicasters-owned stations: WBRC in Birmingham, WDAF-TV in Kansas City and KSAZ-TV in Phoenix. Around the same time, New World had also agreed to buy Argyle Television's four television stations, including WVTM-TV in Birmingham (the transfer applications of the Argyle stations to New World were not submitted to the FCC until after New World closed on the Citicasters purchase). The two purchases combined, along with New World's existing seven stations, left the company with 15 stations—three more than the FCC had permitted a single station owner to operate at the time—and left New World with an ownership conflict in Birmingham.
On May 23, 1994, Fox agreed to affiliate with 12 of New World's stations,[6] with WVTM, NBC affiliate KNSD in San Diego, and independent WSBK-TV in Boston left out of the agreement (the two NBC affiliates were bought by the network and became O&Os while WSBK was sold to the Paramount Stations Group and joined UPN).
New World later determined that due to the ownership conflicts and the fact it would go over the FCC's ownership limit, it would sell WGHP and WBRC to Fox directly. Since Fox was not able to immediately acquire WGHP and WBRC due to questions over the American citizenship of then-parent company News Corporation's Australian-born CEO Rupert Murdoch, New World decided to acquire WGHP but place it in an outside trust on September 9, 1994; WBRC was also put in this trust the following month on October 12.[7] While WDAF switched to Fox and KSAZ became an independent station (a temporary move in preparation for its December switch to Fox) on September 12, three days after New World's purchase of those stations was consummated, ABC still had one year left on its affiliation contract with WGHP (likewise, the network's affiliation contract with WBRC would not run out for two years, which would give ABC time to find a replacement affiliate in Birmingham, which would turn out to be WBMA-LP). These factors also led to New World's decision to sell the two stations to Fox almost immediately.
Fox's owned stations division took over the operations of both stations under local marketing agreements in September 1995; WGHP subsequently switched to Fox on September 3. Fox completed its purchases of WGHP and WBRC on January 17, 1996, with WGHP becoming a Fox owned-and-operated station, and the first commercial station in the Piedmont Triad area to be owned by a major network (WBRC had to wait another 7 1/2 months, until September 1996, to switch from ABC to Fox). The move gave WGHP its fifth owner in a little over a decade. The market's original Fox affiliate, WNRW (channel 45), assumed the ABC affiliation and changed its call letters to WXLV-TV.
On September 10, 2007, WGHP debuted a new logo and graphics package as part of a standardized on-air look that was rolled out all of Fox's owned-and-operated stations.