WFXB (channel 43) is a television station licensed to Myrtle Beach, South Carolina, United States, serving the Grand Strand and Pee Dee regions of South Carolina as an affiliate of the Fox network. Owned by Bahakel Communications, the station maintains studios on Huger Street in Myrtle Beach, west of Myrtle Beach International Airport, with an advertising sales office on East Evans Street in Florence; its transmitter is located on Grices Ferry Court near US 76 east of Mullins.
Established as a Christian independent station under the call sign WGSE in 1984, the station gradually became a more secular outlet; in 1996, it was sold and obtained the Fox affiliation for the market. In addition to Fox network programming, the station produces several local talk and news shows and airs additional news programming produced for it by local CBS affiliate WBTW.
History
Channel 43 began broadcasting as independent station WGSE, the first TV station in Myrtle Beach, on July 5, 1984. It was owned by Carolina Christian Broadcasting of Greenville, owner of WGGS-TV in that city. Its lineup consisted of religious programs, both national and regional (such as Niteline from WGGS), as well as family-friendly secular shows and content from the short-lived Prime of Life Network, targeting seniors.