WCVI-TV (channel 23) is a television station serving the United States Virgin Islands that is licensed to Christiansted, Saint Croix, and affiliated with ABC and CBS. Owned by Lilly Broadcasting, the station maintains transmitter facilities on Estate Princess Hill.
History
The station was founded as WATU on May 16, 1997, but then changed its call letters to the current WCVI-TV that same year on June 30, as an affiliate of the United Paramount Network (UPN). The WATU calls were previously used by the now-defunct NBC affiliate in Augusta, Georgia from the station's sign on from 1968 to 1981. Before then, UPN programming was seen via satellite from New York City's WWOR-TV. At one point, the station also carried Urban America Television as a secondary affiliation; this arrangement was discontinued when that network ceased operations on May 1, 2006. That September, WCVI joined The CW