WCVE-TV (channel 23) is a PBS member television station in Richmond, Virginia, United States. Owned by the VPM Media Corporation (formerly known as the Commonwealth Public Broadcasting Corporation), the station maintains studios and a transmitter at 23 Sesame Street in Bon Air, a suburb of Richmond.
WHTJ (channel 41) in Charlottesville operates as a full-time satellite of WCVE-TV; this station's transmitter is located atop Carters Mountain. WCVE-TV also operates a sister station in Richmond, WCVW (channel 57), whose transmitter is co-located with WCVE-TV.
The three stations were collectively branded as the Community Idea Stations from 2001 until 2019, when Commonwealth Public Broadcasting rebranded its stations as VPM (short for Virginia Public Media), with WCVE-TV and WHTJ becoming VPM PBS and WCVW becoming VPM Plus.[3]
History
The community-owned public broadcasting company was established in 1961 by Thomas Boushall (Chairman of the Richmond School Board and an officer of the Bank of Virginia) and a group of concerned citizens to employ television for educational purposes. The patron saints of public broadcasting in central Virginia were Boushall, E. Claiborne Robins Sr., Mary Ann Franklin, and Bill W. Spiller. Mrs. Franklin first approached Boushall and Henry I. Willett, then Superintendent of Richmond City Schools, with the idea of establishing an educational television station.