WCBI-TV (channel 4) is a television station licensed to Columbus, Mississippi, United States, serving the Columbus–Tupelo market as an affiliate of CBS, Fox, and MyNetworkTV. It is owned by Morris Multimedia, which provides certain services to West Point–licensed CW+ affiliate WLOV-TV (channel 27) under a shared services agreement (SSA) with Coastal Television Broadcasting Company. The two stations share studios on 5th Street South in Downtown Columbus; WCBI-TV's transmitter is located in northwestern Clay County.
History
When WCBI signed on-the-air July 13, 1956, it was the first television station in North Mississippi. The station was owned by Birney Imes, Jr., a Columbus businessman and publisher of the Commercial Dispatch newspaper. The station's call letters come from his initials. It had studios in a cement block building surrounded by a group of mobile homes in a pasture off MS 12 just east of Columbus. For the first 23 years of its history, WCBI carried programming from all three major networks—CBS, NBC and ABC