News operation
In July 1997, WBKP established its first news department in an attempt to offer an alternative to longtime dominant WLUC. The NBC affiliate has led the area in Nielsen ratings for newscasts by a wide margin for its entire existence. For most of its history, then-CBS affiliate WJMN only provided brief Upper Peninsula-specific news and weather cut-ins that were taped in advance. WJMN finally began airing full, live newscasts (seen weeknights at 6 and 11) with a Marquette focus on April 21, 2014.
Seeking to fill a void in a market supposedly capable of supporting two television newsrooms, WBKP initially offered local news weeknights at 6 and 11. After moving from Calumet to Marquette in September 2001, the station introduced a new set, a new graphics package, and an updated logo. However, in March 2002, WBKP shut down its news operation due to low ratings and budget cuts. This move was also due in part to the continual dominance of WLUC which has always operated a much larger news department and maintained consistent viewership.
Shortly after acquired WBKP/WBUP, a second attempt at airing newscasts was launched. This time, shows known as UGN News (with "UGN" meaning "Upper Great <Lakes> Network") were simulcasted with WBKB in Alpena. Likewise, the programs featured regionalized news and weather coverage from the entire Upper and Northern Lower Peninsulas. In 2006, UGN News was re-focused to the Upper Peninsula and only originated from WBKP/WBUP.
After becoming a separate station and the primary producer of newscasts, WBUP re-branded its newscasts to ABC 10 News NOW. In December 2007, the ABC affiliate began producing the market's first prime time newscast on WBKP. Known as CW 5 News NOW, this thirty-minute program is seen weeknights at 10. On September 8, 2009, rival WLUC added a half-hour local newscast seen at the same time to its Fox-affiliated second digital subchannel. Since there is no weather department, all weather segments originate from WBKB's studios in Alpena and are taped in advance. In order to cover the Keweenaw Peninsula, WBUP also operates an advertising sales office and news bureau on East Montezuma Avenue in Houghton (sharing a building with radio sister stations WOLV, WHKB, and WCCY). Like all CW Plus stations, WBKP aired the nationally syndicated weekday morning show, The Daily Buzz, until its cancellation on April 17, 2015.
