Volcom was an American lifestyle brand that designed, marketed, and distributed boardsports-oriented products. Volcom is headquartered in Costa Mesa, California. The brand was known for its trademark stone logo, its slogan True to This, and the Let the Kids Ride Free campaign.[3] Todd Hymel is the CEO of Volcom.[4]
History
1991–1995: Origins
Volcom was founded in 1991 by Richard "Wooly" Woolcott and Tucker "T-Dawg" Hall, who based the ethos of the company on their own experiences with boardsports.[5] In March 1991, the two friends went on a snowboarding trip to Tahoe, U.S., and afterward, they decided to start a clothing company.[6]