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Vok Beverages

Vok Beverages is a drink manufacturer in South Australia.[1]

Earlier history

Before the acquisition by Bickford's of the brandname, Vok was a brand of a range of liqueurs manufactured by Jan Vok, a Dutch company, popular in Papua pre-war.[2] Immediately after WWII sixteen flavours,[3] from Advocaat to White Curaçao were being imported into Australia, and distributed by Stephen King Pty Ltd of Sydney.[4]

An early marketing exercise by the company was the "Vok Thousand", an award of £1000 (one thousand pounds — the price of a mid-range car) to a Test cricketer, on the basis of points accumulated over the 1950–51 season.[5] Len Hutton was the inaugural winner.[6]

The company, which advertised prominently in the Dutch language Australia newspapers,[7] made the distinctive shape of its bottles a "selling point".[8] The company was still advertising similar products in the "distinctive bottle" in November 1978.[9]

Drinks

  • Vok Liqueurs
  • Aqua Pura Water
  • Bearded Lady Bourbon[10]
  • Beenleigh Rum
  • Black Bottle Brandy
  • Boronia marsala
  • Cawsey's Grenadine
  • El Toro
  • Frigate Rum
  • Galway Pipe port
  • HI NRG Vodka & Energy Premix
  • Infused Rush
  • Inner Circle Rum
  • Olympus Ouzo
  • Real McCoy Bourbon
  • Rebellion Bay Spiced Rum
  • Ruski Lemon
  • Three Oaks Cider
  • TST Tolleys Brandy
  • UDL
  • Vickers Gin[11]

See also

External links

References

  1. Fosters hives off 13 wines to Vok Beverages^
  2. Advertising Papuan Courier, 9 May 1941, retrieved 16 August 2022^
  3. Advertising The Daily Examiner (Sydney), 24 July 1946, retrieved 16 August 2022^
  4. National Security (Prices) Regulations Commonwealth of Australia Gazette, 9 September 1946, retrieved 15 August 2022^
  5. Vok Thousand The Daily Telegraph (Sydney), 1 December 1950, retrieved 15 August 2022^
  6. Cricketers on Parade The Daily Telegraph (Sydney), 2 March 1951, retrieved 16 August 2022^
  7. Advertising Dutch Australian Weekly, 29 July 1955, retrieved 16 August 2022^
  8. Advertising The Daily Telegraph (Sydney), 15 February 1947, retrieved 16 August 2022^
  9. Advertising The Australian Women's Weekly, 29 November 1978, retrieved 15 August 2022^
  10. Robin Hicks. Vok Beverages launches 'brave and edgy' campaign for Bearded Lady bourbon Mumbrella, 2012-12-04, retrieved 2021-03-26^
  11. https://www.vickersgin.com.au/^