Vok Beverages is a drink manufacturer in South Australia.[1]
Earlier history
Before the acquisition by Bickford's of the brandname, Vok was a brand of a range of liqueurs manufactured by Jan Vok, a Dutch company, popular in Papua pre-war.[2] Immediately after WWII sixteen flavours,[3] from Advocaat to White Curaçao were being imported into Australia, and distributed by Stephen King Pty Ltd of Sydney.[4]
An early marketing exercise by the company was the "Vok Thousand", an award of £1000 (one thousand pounds — the price of a mid-range car) to a Test cricketer, on the basis of points accumulated over the 1950–51 season.[5]