Vitale Barberis Canonico (VBC) is an Italian fabric mill that was established in 1663.[1] It is located in Pratrivero, about 50 miles northeast of Turin in the Piedmont region of northwest Italy.[2]
The company has remained a family-owned business for 13 generations.[3] Francesco Barberis Canonico is the current creative director.[4]
Vitale Barberis Canonico sells around half under its own name and half under other brands, including many English and Italian merchants. The company's largest customer is the Italian fabric mill and luxury menswear fashion house Ermenegildo Zegna. In 2012, the wool mill was chosen by the Ferrari brand for the "tailor-made" project, which includes the possibility of personalizing one's car with Vitale Barberis Canonico fabrics.