Various services are offered by Virgin Plus for postpaid customers.
Voice
Since its inception, Virgin Plus offers a prepaid plan that has no monthly fee. Customers paid only for the services they used, such as per-minute billing for local calling or per-message fee for each SMS sent. Virgin Plus never charged for received messages, and this practice remains effective to this day. Long-distance calls to Canada or the United States were charged at double the local airtime rate. The $15 top up voucher expires after 30 days, while the $25 and then $50 are valid for two months. The most popular voucher option for Pay Per Use members is the $100 voucher which is valid for 365 days. Any account that has not been topped up or remains inactive for 120 days will be automatically deactivated and the phone number will be reassigned to new members activating their prepaid cell phones.[23] There are also prepaid monthly plans and add-ons available at Virgin Plus. The initial pay-per-use rates, however, have drastically increased over time. For example, Virgin Plus eliminated talk time discounts previously available for customers who talked for more than five minutes in a day.[24] In Q4 2012, Virgin Plus added a prepaid incentive: for every six months of payments on a plan costing $20/month or more, Virgin Plus will allow that Member to add unlimited local calling to any one regular number.
Until Q1 2013, Virgin Plus had two types of postpaid plans: Choice and Combo. The Choice category was low-end and only included talk and text, while Combo was high-end and added mobile Internet access. On January 25, 2013, Virgin Plus renamed Choice to Silver and Combo to Platinum. A third plan type, Gold, was also added on that day. This category is considered mid-range.
Virgin Plus changed its focus to postpaid plans since 2008. Virgin Plus still has a few minor distinctions which make some of its plans unique. For example, Virgin Plus's plans allowed Members to choose either the caller ID and voicemail calling features or the SMS and MMS messaging features. More recently, Canada-Wide minutes, Voicemail & Caller ID, Unlimited International Text Messaging, and Unlimited Picture and Text Messaging to Canada and the US are built into all postpaid plans.
Mobile internet
All talk and text plans automatically include pay-per-use data, a flexible mobile broadband add-on imitating Koodo's pricing for its "Data Saver" add-on. Initially branded as Commitment-Free Data, Virgin Plus was innovative in that it was the first to charge $0 for the add-on. Koodo customers, on the other hand, previously had to pay for their data add-on even if unused for a month. Currently, the Silver rate plan level includes a variety of plans both with either Pay Per use data or built-in data to appeal to different user lifestyles.[25]
Those with a BlackBerry running OS 7.1 or lower, using Virgin Plus cannot obtain Pay Per Use Data. Instead, Virgin Plus offers unlimited BBM at no extra charge with certain monthly plans. Customers have the option to charge BlackBerry App World downloads or the BBM Music service directly on their Virgin Plus bill.
Virgin Plus TV
Virgin Plus TV (initially known as simply Virgin TV) is a television and Internet service bundle that launched on July 14, 2020. It is available in Ontario and Quebec as a white-label version of Bell Fibe TV's app-only product (previously known as Alt TV). Virgin TV service must be paired with an unlimited Virgin Plus home Internet package capable of 15 Mbit/s or higher bandwidth speeds. The service uses an Internet connection and does not function as a traditional television service. Virgin TV is accessed through an app, as opposed to a set-top box. In contrast to Bell Fibe, there are no quality of service guarantees as no bandwidth is dedicated for video which can use up to 850 MB per hour of bandwidth for standard quality.[26] Some channels are available from anywhere in Canada, while the majority are only available when connected to the customer's home Internet connection.
Since 2010, Virgin Plus offers a "Member Benefits" loyalty program to Members. This allows Virgin Plus Members access exclusive contests, discounts, other one-of-a-kind opportunities. Categories originally included only four pillars: music, entertainment, fashion, travel. However, the program has evolved to include more partnerships that provide value for Members, but fall outside of these categories, such as food offers from Pizza Pizza, and New York Fries.
On February 2, 2011, the brand announced a partnership with Walt Disney Studios Motion Pictures. The following month, Virgin Mobile partnered with H&M. In June of that same year, Flight Centre began offering exclusive discounts to Virgin Mobile Members.[27] Numerous other partners have been added over time, such as New York Fries, The Body Shop and Zipcar
