Vineyard Vines is an American clothing and accessory retailer founded in 1998 in Martha’s Vineyard, Massachusetts, by brothers Shep and Ian Murray. The brand markets high-end ties, hats, belts, shirts, shorts, swimwear, and bags for men, women, and children. It has grown to a collection of retail stores and outlets across the United States. It is manufactured in Peru and Vietnam.[2] The company's main logo is a pink whale.
History
Shep and Ian Murray originally sold neckties on Martha's Vineyard, selling out of a backpack from their boat or Jeep rather than a storefront. Initially, they offered four different styles of ties. After they sold 800 ties on a single weekend in July, Shep and Ian quickly re-ordered more, paid off their accrued debt, and moved into a new office. The Murray brothers claim that the business was founded through a philosophy of "living the good life," which is reflected by their slogan "Every day should feel this good."[1] Vineyard Vines is still owned outright by the two Murray brothers.[3] The company's clothing has been described as preppy.[4]