Villar Land

Villar Land Holdings Corporation (🇵🇸; formerly Golden MV Holdings, Inc., Golden Bria Holdings, Inc., Golden Haven, Inc. and Golden Haven Memorial Parks, Inc.) is a Philippine holding company with stakes on real estate and death care industries. It is associated with Manny Villar.

History

Golden MV Holdings was incorporated on November 16, 1982. It initially began solely as a company which develops and manages columbaria in the Philippines.[1] The first Golden Haven Memorial Park was established in 1984 in a 2 ha lot in Las Piñas. The enterprise is associated with businessman and politician Manny Villar.[3]

In 2016, Golden Haven Memorial Parks, Inc. was listed in the Philippine Stock Exchange and dropped "Memorial Parks" from its name.[4]

In 2017, the company expanded to the mass housing after it started acquiring Bria Homes Inc. for around ₱3 billion from Cambridge Group, Inc. which is also a Villar company.[5][6] It renamed itself from Golden Haven Inc. to Golden Bria Holdings in the following year. It adopted the Golden MV name in 2020.[6]

In October 2024, Golden MV obtained several lots of lands which will be part of the Villar City development.[6] It has surpassed SM Investments and SM Prime in market value at ₱1.29 trillion.[7][8] The following month, it was announced that the company will be renamed Villar Land Holdings Corp.[6][9] It decided to change its PSE stock ticker from 🇵🇸 to 🇵🇸 in December of that year.[10] As of December 2025, the stock ticker remains HVN.[11]

In March 2025, Villar Land declared ₱1.33 trillion profit for 2024 which is largely tied to the Villar City development. However the Securities and Exchange Commission (SEC) determined the actual value to be ₱52.74 billion and revoked the license of E-Value Phils Inc. for failing international standards in appraisal in November 2025.[11][12][13]

In January 2026, the Securities and Exchange Commission filed a complaint with the Department of Justice charging Villar Land, its officers and related entities for alleged market manipulation, insider trading and misleading disclosures that distorted the company’s share prices.[14] Among the accused are directors Manny Villar as Villar Land chair; wife Cynthia Villar; their children Paolo Villar, Mark Villar and Camille Villar; directors Cynthia Javarez, Ana Marie Pagsibigan and Garth Castañeda; and company Infra Holdings Corp. and MGS Construction.[15] Camille is additionally accused of insider trading for buying 73,600 Villar Land shares in December 2017, before a corporate disclosure that resulted in a jump in the company's share price.[16]

Components

Golden Haven

Golden Haven is a chain of columbaria in the Philippines. Its main facility is the Golden Haven Las Piñas.[17]

Bria Homes

Bria Homes (stylized as BRIA) was incorporated in 2009. It develops residential subdivisions under its brand.[18] Since 2017, it is a subsidiary of Villar Land Holdings.

In 2020, it has expanded to building mid-rise condominiums.[19]

Villar City

References

  1. Company Information - Golden MV Holdings, Inc. PSE Edge, The Philippine Stock Exchange, Inc.^
  2. Golden MV Holdings, Inc. - Public Ownership Report PSE Edge, 3 April 2025, retrieved 21 April 2025^
  3. Doris Dumlao-Abadilla. Villar’s cemetery business to raise P787M from IPO Philippine Daily Inquirer, 5 April 2016, retrieved 21 April 2025^
  4. Chrisee De La Paz. Memorial park firm venturing into mass housing Rappler, 28 December 2017, retrieved 21 April 2025^
  5. Jino Nicolas. Golden Haven buys Bria Homes BusinessWorld, 27 December 2017, retrieved 21 April 2025^
  6. For the 3rd time, Villar firm rebrands to reflect latest expansion Philippine Daily Inquirer, 29 November 2024, retrieved 21 April 2025^
  7. Bench Abadilla. Move over SM: Manny Villar's death care business is now the Philippines' most valuable firm at P1.3 trillion and an insane 2,000 P/E Bilyonaryo.com, 5 October 2024, retrieved 21 April 2025^
  8. Tatiana Maligro. How did Manny Villar reclaim the title of richest Filipino? Rappler, 10 April 2025, retrieved 21 April 2025^
  9. Miguel Camus. Golden MV rebrands to Villar Land, eyes new ‘megalopolis’ near Manila InsiderPH, 28 November 2024, retrieved 28 October 2025^
  10. Miguel Camus. Villar’s P1-trillion firm gets new name with 1st ticker code change in a decade InsiderPH, 20 December 2024, retrieved 28 October 2025^
  11. Jean Mangaluz. Villar Land shares plunge 76% days after suspension lifted The Philippine Star, 18 November 2025, retrieved 3 December 2025^
  12. Brix Lelis. Villar Land files appeal vs SEC penalty The Philippine Star, retrieved 3 December 2025^
  13. Richmond Mercurio. SEC penalizes Villar Land appraiser The Philippine Star, 18 November 2025, retrieved 3 December 2025^
  14. Val Villanueva. The significance of SEC’s filing of criminal complaints vs Villar Land, officers Rappler, 31 January 2026, retrieved 22 March 2026^
  15. Emmanuel John Abris. SEC sues Villar Land for market manipulation, insider trading Philippine Daily Inquirer, 1 February 2026, retrieved 22 March 2026^
  16. JV Ordoñez. What You Need to Know About the SEC's Criminal Complaint Vs. Villar Land Esquire Philippines, 30 January 2026, retrieved 22 March 2026^
  17. Erika Mioten. Golden Haven leads the nation as the largest developer of vertical memorial sanctuaries BusinessWorld, 6 January 2025, retrieved 21 April 2025^
  18. Malu Cadelina Manar. Kidapawan mayor orders BRIA Homes to stop pre-selling units MindaNews, 11 October 2017, retrieved 21 April 2025^
  19. Bria Homes expands product portfolio The Philippine Star, 21 November 2020, retrieved 21 April 2025^