Vie at Home (trademarked VIE at home), formerly The Virgin Cosmetics Company and Virgin Vie At Home, was a retailer and distributor of cosmetics. The company was formed as The Virgin Cosmetics Company by Mark and Liz Warom with the backing of the Virgin Group in 1997, and was renamed Virgin Vie at Home in 2006. Vie at Home specialised in the direct selling of make up, skin care, body care, jewellery and homeware.
In 2009 the business was bought from the Virgin Group by Ros Simmons and Ratan Daryani in a management buyout and renamed Vie at Home.[1] Network World Alliance acquired the company in December 2010.[2] Vie at Home entered liquidation in 2011.
History
In January 1997, Mark and Liz Warom established the company with the backing of Sir Richard Branson's Virgin Group, naming it The Virgin Cosmetics Company. It was based in Chichester, West Sussex, and launched with the objective of selling products through retail outlets, party plan selling and mail order. It was planned that 100 stores would be opened within the first five years.[3]