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Victor (sports company)

Victor Rackets Industrial Corporation (stylized as VICTOR) is a Taiwanese manufacturer of sporting equipment with products ranging from badminton and squash rackets, sportswear, shoes, shuttlecocks, and other equipment for the sport.[2] Its products are among the ones approved by Badminton World Federation for international tournaments.[3]

History

Victor was founded in 1968 by Chen Den-li, producing badminton shuttlecocks which in two years topped the sales in Taiwan.[4] It expanded its distribution to Europe after Guido Schmidt started the distribution with VICTOR Sport Vertriebs GmbH as the trademark rights holder for the continent.[5] In 1992, Victor opened its production center in Nanjing, Jiangsu.[6]

Chen Den-li died on 4 January 2024, at the age of 89.[7]

In December 2024, the company was caught in a controversy where the shirt sponsored to Malaysia national badminton player Lee Zii Jia was seen with an upside down flag during the 2024 BWF World Tour Finals. The company has since apologized for the unintended incident.[8]

Sponsorships

Victor supplies official materials for the following badminton athletes, teams, or associations:

National teams

  • Denmark national badminton team[9]

Associations

  • Badminton Oceania[10]

Brand ambassadors

  • 🇨🇳 Zhao Jianhua[11]
  • 🇨🇳 Li Junhui
  • 🇨🇳 Liu Yuchen
  • 🇨🇳 Zheng Siwei
  • 🇨🇳 Huang Yaqiong
  • Liliyana Natsir
  • Goh Liu Ying
  • Lee Zii Jia
  • Anders Antonsen

Players

Male players

  • Wang Tzu-wei
  • Anders Antonsen[12]
  • 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Greg Mairs[12]
  • 🇮🇳 Prannoy H. S.
  • Mohammad Ahsan[12]
  • Praveen Jordan[12]
  • Hendra Setiawan[12]
  • 🇯🇵 Kodai Naraoka[12]
  • 🇯🇵 Kenta Nishimoto
  • Goh Soon Huat
  • Goh Sze Fei
  • Nur Izzuddin
  • Lee Zii Jia[12][13]
  • Tan Kian Meng

Female players

  • Tai Tzu-ying[12]
  • 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Jenny Mairs[12]
  • 🇮🇳 Ashwini Ponnappa[12]
  • Melati Daeva Oktavianti[12]
  • Greysia Polii[14]
  • Apriyani Rahayu[12]
  • Siti Fadia Silva Ramadhanti[15][16]
  • Putri Kusuma Wardani
  • Lai Pei Jing
  • Shevon Jemie Lai

Male players

  • Wang Tzu-wei
  • Anders Antonsen[12]
  • 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Greg Mairs[12]
  • 🇮🇳 Prannoy H. S.
  • Mohammad Ahsan[12]
  • Praveen Jordan[12]
  • Hendra Setiawan[12]
  • 🇯🇵 Kodai Naraoka[12]
  • 🇯🇵 Kenta Nishimoto
  • Goh Soon Huat
  • Goh Sze Fei
  • Nur Izzuddin
  • Lee Zii Jia[12][13]
  • Tan Kian Meng

Female players

  • Tai Tzu-ying[12]
  • 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Jenny Mairs[12]
  • 🇮🇳 Ashwini Ponnappa[12]
  • Melati Daeva Oktavianti[12]
  • Greysia Polii[14]
  • Apriyani Rahayu[12]
  • Siti Fadia Silva Ramadhanti[15][16]
  • Putri Kusuma Wardani
  • Lai Pei Jing
  • Shevon Jemie Lai

External links

References

  1. Global VICTOR, retrieved 26 March 2019^
  2. Products Victor Europe, retrieved 26 March 2019^
  3. Approved Shuttles Badminton World Federation, retrieved 26 March 2019^
  4. About Victor Sports, retrieved 26 March 2019^
  5. History Victor Europe, retrieved 26 March 2019^
  6. 南京勝利VICTOR 羽球用品界的行家 Taiwan Trade, retrieved 26 March 2019^
  7. Chien-chung Li, Evelyn Kao. Victor badminton brand founder Chen Den-li dies at 89 8 January 2024, retrieved 9 January 2024^
  8. Debra Chong. Sponsor of national shuttler Lee Zii Jia’s kit says sorry for ‘unintended’ upside-down Malaysian flag on jersey at world final Malay Mail, 12 December 2024, retrieved 19 December 2024^
  9. 重磅消息！胜利成为丹麦队新赞助商 aiyuke, retrieved 26 March 2019^
  10. New Sponsor Confirmed Badminton Oceania, retrieved 26 March 2019^
  11. 胜利VICTOR 传奇LEGEND III(赵剑华)羽毛球拍新品评测，楚天原创！ ctsports.com.cn, retrieved 26 March 2019^
  12. Victor Athlete Victor Sport, retrieved 26 March 2019^
  13. Kng Zheng Guan. Zii Jia gets Victor boost 25 February 2022, retrieved 8 July 2022^
  14. Pisah dengan Yonex, Greysia Polii Bakal Tampil Beda di German Open 2019 Bolasport.com, retrieved 26 March 2019^
  15. Deborah Chan. Local Badminton Player Lee Zii Jia Lights Up Neon Billboard In New York's Times Square Says.com, 10 March 2023, retrieved 15 March 2023^
  16. Nestri Y. Siti Fadia Beralih Sponsor ke Victor, Jersey Bakal Kompak dengan Apriyani Rahayu Bola Sport, 1 March 2023, retrieved 15 March 2023^
  17. Vincent Liew. Lee Zii Jia Signs Endorsement Deal with VICTOR BadmintonPlanet.com, 25 February 2022, retrieved 31 January 2025^