Viant Inc. was a multinational Internet consulting firm founded in San Francisco in 1996. It was one of the first web consulting firms during the early stages of the Internet era.
History
The company was founded by Eric Greenberg, Duc Haba, Dwayne Nesmith, and Robbie Vann-Adibé as Silicon Valley Internet Partners (SVIP).
It was one of the first consulting firms to attempt to integrate the disparate disciplines of strategy, 'creative' (design), and technology into a single value proposition and project approach. Such blended multi-disciplinary approaches have since become common.
With investment from Mohr Davidow Ventures, Trident Capital, and Kleiner, Perkins, Caufield & Byers, SVIP grew rapidly.
Robert Gett, from Cambridge Technology Partners, was recruited in mid-1996 in be the CEO. At this point, SVIP corporate functions moved to Boston, Massachusetts. Greenberg left the company in early 1997, and subsequently founded Scient.
SVIP changed its name to Viant in the spring of 1998 after a company-wide vote. Its San Francisco Bay Area offices relocated in 1998 to the