Vetster

Vetster Inc. is a Canadian veterinary telemedicine company headquartered in Toronto, Canada.[1][2][3][4]

History

Vetster was founded in 2020 by Mark Bordo and Regan Johnson.[1][3][5][6] Bordo assumed the role of CEO and Johnson was appointed CTO.[1][7] Cerys Goodall was named Chief Operating Officer in January 2022.[8]

On August 24, 2021, Vetster announced its online pet pharmacy service, VetsterRX, to the US market.[9][10] As of October 2021, Vetster had 35 employees.[7][11]

Together with OnePoll, Vetster published a survey on pet guilt.[12][13][14]

The Vetster platform allows users to schedule online consultations with veterinarians and veterinary technicians.[15][16] Users can schedule consultations at any time of the day and any day of the week.[2][17] The platform lets users choose which professionals to consult with, rather than assigning them to a veterinarian or technician.[18][19][6] Users can receive a prescription through VetsterRx or their local human pharmacy where legally available.[6]

Vetster offers video, text, and voice chat appointments.[2][9] The Vetster platform can be accessed through the Vetster website or the Vetster mobile app.[9][17]

Partnerships, expansion, and recognition

In April 2022, the company signed a partnership with PetMed Express.[20] As part of the agreement, PetMeds will be the exclusive eCommerce provider of Vetster medications, and Vetster will be the exclusive provider of telehealth services to PetMed's customers. [21][22]

In August 2022, the company expanded into the UK following a £25m raise.[23][24][25]

On January 31, 2024, the company launched its employer benefit Vetster for Business.[26]

Vetster was named Pet Healthcare Company of the year in 2021, and recognized with the Pet App of the Year award in 2024 and 2025, by the Pet Innovation Awards.[27][28]

References

  1. David Israelson. Why it's a challenge for mid-sized firms to find the right lender The Globe and Mail, 2021-10-19, retrieved 2022-04-09^
  2. Vetster matches pet owners with veterinary advisers Today's Veterinary Business, 2020-11-16, retrieved 2022-04-09^
  3. Telehealth for pets is a real thing and gaining in popularity KMGH, 2020-12-29, retrieved 2022-04-09^
  4. Vetsie closes $285,000 as it looks to launch virtual vet care platform nationally BetaKit, 2021-06-23, retrieved 2022-04-09^
  5. RaeAnne Marsh. Vetster: On-Demand Virtual Veterinary Appointments Greater Phoenix In Business Magazine, 2021-08-31, retrieved 2022-04-09^
  6. New service connects pet owners with veterinarians for telemedicine appointments News 12 - New Jersey, December 18, 2020, retrieved 2022-04-09^
  7. Telehealth for Rover: Vetster's growth fuelled by pandemic's telehealth, pet-care boom The Logic, 2021-06-15, retrieved 2022-04-09^
  8. Wendy Haaf. It's time to redefine what it means to be a 'woman in tech' The Globe and Mail, 2022-03-18, retrieved 2022-05-19^
  9. Vetster Unveils Digital Pet Pharmacy www.pymnts.com, 2021-08-24, retrieved 2022-04-09^
  10. Vetster Launches Online Pet Pharmacy Pet Business, 25 August 2021, retrieved 2022-04-09^
  11. Bianca Bharti. Are wages going up? The question everyone's wondering Financial Post, 2021-10-04, retrieved 2022-04-09^
  12. Nadia Moharib. More than half of pet owners say pet guilt is the real deal National Post, 2021-12-11, retrieved 2022-04-09^
  13. Bad parent! 4 in 5 owners feel guilty -- after lying to their pets Study Finds, 2021-11-12, retrieved 2022-04-09^
  14. Madeline Buiano. A New Survey Reveals 80% of Owners Feel Guilty After Lying to Their Pets Martha Stewart, November 15, 2021, retrieved 2022-04-09^
  15. Medea Giordano. The Best Veterinary Telemedicine Services for Your Pet Wired, retrieved 2022-05-19^
  16. Jan Cortes. 7 Most Common Dog Diseases & How To Treat Them Medical Daily, 2021-10-13, retrieved 2022-05-19^
  17. Vetster Android App Wants To Tackle Pet Separation Anxiety Android Headlines, 2021-09-22, retrieved 2022-05-19^
  18. Pet owners turn to telehealth platforms amid lengthy vet backlogs due to pandemic The Toronto Star, 2021-05-26, retrieved 2022-04-09^
  19. Best Online Veterinarians of 2022 The Spruce Pets, retrieved 2022-05-19^
  20. Foley Represents PetMed Express in Partnership with Vetster www.foley.com, retrieved 2022-10-03^
  21. PetMeds and Vetster partner to improve access to telehealth Dvm360, 2022-05-16^
  22. PetMeds, Vetster Team on Pet Telehealth Platform www.pymnts.com, 2022-04-19, retrieved 2022-10-03^
  23. Pet telehealth service Vetster launches in UK following £25m raise UK Tech News, 2022-08-22, retrieved 2022-09-17^
  24. New veterinary telemedicine provider launches in the UK www.vetsurgeon.org, 19 August 2022, retrieved 2022-09-17^
  25. Mike Butcher. Veterinary telehealth service Vetster launches in the UK post expansion in the US TechCrunch, 2022-08-18, retrieved 2022-09-17^
  26. Vetster Ushers in New Era of Employee Pet Benefits with Launch of Vetster for Business www.businesswire.com, 2024-01-31, retrieved 2024-03-19^
  27. Pet Innovation Awards. Vetster Named “Pet App of the Year” in 2025 Pet Innovation Awards Yahoo!Finance^
  28. Pet Innovation Awards. Vetster Wins 'Pet App of the Year' Award for Second Consecutive Year, Reinforcing Its Commitment to Quality Pet Care and Innovation^