Verve Forecast is a record label formed as a division of Verve Records to concentrate on pop, rock, and folk music.
Founding
Jerry Schoenbaum of Verve and Moe Asch of Folkways created Verve Folkways in 1964 to take advantage of the popularity of folk music.[1][2] To broaden the label's appeal, the named was changed from Verve Folkways to Verve Forecast in 1967.[3] Schoenbaum was president of the label.[4]
History
Schoenbaum left in 1969 and Verve Forecast was closed by its parent company, MGM