Versuni (formerly Philips Consumer Lifestyle) is a privately owned Dutch company, headquartered in Amsterdam, which produces consumer electronics and small appliances. Formerly a subsidiary of Dutch electronics conglomerate Philips, it was sold to Chinese private equity firm Hillhouse Investment in 2021.[1] Versuni sells their products under the Philips brand name (under license), as well as under the brands Preethi, Gaggia and Saeco (under license from Italian coffee-maker manufacturer Evoca Group), Senseo and L'Or and Baristina.
History
While Philips' first product was manufactured in 1891, the first product that would fit in the Consumer Electronics division was a television, experimentally manufactured in 1925. In 1927, Philips began producing radios. Only five years later, Philips had sold one million of them. One other major product release came in 1963, when the