Veronica is a brand name of successive Dutch commercial and public radio and television broadcasters. It began its life as an offshore radio station, Radio Veronica, on 17 May 1960. The name comes from its first name VRON –. "Free" was a reference to the laws at the time that did not allow commercial radio broadcasters to operate from a location within the (land) territory of the Netherlands.
Though Veronica's appeal and power have waned, most of the Dutch commercial radio and television landscape has been formed by Veronica and its spin-offs.
Television
Veronica's years as public broadcaster (1976–1995)
The Association resulted from a pirate radio station, Radio Veronica, which broadcast from a ship on international waters off the coast of the Netherlands between 1959 and 1974. The wave appearing in the logo hearkens back to that time. The name Veronica is a derivation of the abbreviation VRON (Vrije Radio Omroep Nederland / Free Radio Broadcasting Netherlands).[1]
After the pirate-activities became legally impossible (31 August 1974), Veronica transformed itself into the Veronica Broadcasting Organization (Veronica Omroep Organisatie, short VOO), enabling it to gain a legal radio and television license within the Public broadcasting system. It finally was given a license on 28 December 1975. The first television broadcast of Veronica was on 21 April 1976. Within a decade it became one of the largest public broadcasters and the trademark was tested as being more popular than Coca-Cola.[2]
External links
References
- De geschiedenis van de zeezender Radio Veronica Ronneke.nl, retrieved 26 November 2012^
- VOO in jaartallen Beeldengeluidwiki.nl, retrieved 26 November 2012^
- Court: Veronica penalty too high Variety^